Oru Imballaghju · 2025
Kweichow Moutai Imballaggiu di Spirituosi
- A' Design Award d'Oru 2025 in Imballaghju
- CLIENT: Moutai Industrial Design Center
- Estimated Number of Design Views: 179,389
- Verification code E4FE2222C1 · Verify this award
Colors
About Kweichow Moutai Imballaggiu di Spirituosi
Kweichow Moutai hè un cuncepimentu d'imballaggiu per un spirituosu chinese vendutu in Giappone. A forma di a buttiglia si basa nantu à a buttiglia classica Moutai è piglia i culori è u caratteru di a porcellana di u fornu Ru, chì hà cuminciatu durante a dinastia Tang. A calligrafia nantu à l'imballaggiu vene da una puesia di u pueta giapponese u Prìncipe Nagaya, scritta durante a dinastia Tang. A stessa frasa hè apparsa nantu à i mezi di succorsu mandati da u Giappone à Wuhan, ricurdendu un longu scambiu culturale trà i dui paesi. L'imballaggiu misura 77 per 77 per 173 millimetri. U cuncepimentu serve cum'è un mezu di scambiu culturale.
About the A' Design Award d'Oru
Kweichow Moutai Imballaggiu di Spirituosi hè un vincitore di u premiu A' Design Award d'Oru, una ricunniscenza immensamente prestigiosa attribuita à i disegni di prima categuria, maravigliosi è straordinarii. I vincitori d'Oru sò creazioni estremamente innuvatrici, assai visiunarie è lucentemente abbagliante chì riflettenu u geniu, a saviezza è l'abilità di i so disegnatori. Si aspetta chì Kweichow Moutai Imballaggiu di Spirituosi sia una invenzione assai elogiata, pionera di tendenze è monumentale, chì furnisce un valore senza precedente. Stu disegnu vincitore di u premiu A' Design Award d'Oru hè un prughjettu spettaculare è rispettatu chì benefizia assai è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Kweichow Moutai Imballaggiu di Spirituosi crea sentimenti intensi di disideriu, evoca passione, incuraghjisce a creatività è ci affascina.
Press Kit
- Unique Properties
- Lands apart, yet sharing the same sky, the calligraphy featured on the package is derived from a poem by the Japanese poet Prince Nagaya during the Tang Dynasty. He commissioned an ambassador to present kasaya to Buddhist monks during this period. This phrase was also inscribed on the relief supplies donated by Japan during the fight against the epidemic in Wuhan, serving as a testament to the historical friendly exchanges between China and Japan. Designed to highlight the commonalities and unique characteristics of both cultures, the product serves as a medium for cultural exchange.
- Dimensions & Packaging
- 77x77x173mm
- Tags
- Jiang-flavour Chinese spirits, China, Japan, Tang dynasty, Porcelain
- Production Technology
- The shape of the bottle is inspired by the classic Moutai bottle, incorporating the characteristics and colors of the elegant Ru Kiln porcelain, which originated in the Tang dynasty and became one of the five renowned kilns during the Song dynasty.
- Design Challenge
- The product is manufactured in China and sold exclusively in Japan, necessitating an understanding of both cultures, as well as the differences in laws and regulations. This complexity makes it challenging to design the product effectively. It is essential to consider multiple aspects simultaneously.
- Research
- During the Tang dynasty, China and Japan engaged in frequent cultural exchanges, with numerous Japanese ambassadors, exchange students, and monks traveling to the Tang dynasty to study. This interaction significantly impacted Japan, influencing its politics, economy, culture, aesthetics, philosophy, education, and various other fields. The culture of the Tang dynasty is highly esteemed and recognized by the people of both countries, which is why we chose it as the foundation for the design of this product entering Japan.
- Inspiration
- This product is part of the Kweichow Moutai Group's series of cultural spirits entering the Japanese market. By studying the cultures of both China and Japan, this product was developed using elements from the Tang Dynasty, which resonate deeply with the people of both countries.
- Project Duration
- Renhuai city 24 July 2023 - 7 August 2023
- Operation Flow
- By thoroughly analyzing both Chinese and Japanese cultures, the representative elements and symbols are systematically combined to produce results that will satisfy both clients and consumers.
- Image Credits
- Moutai Industrial Design Center
