Platinu Imballaghju · 2025
Moutai Dream Red Imballagiu di Vinu
- A' Design Award di Platinu 2025 in Imballaghju
- CLIENT: Moutai Industrial Design Center
- Estimated Number of Design Views: 947,507
- Verification code 0A799D9D4B · Verify this award
Colors
About Moutai Dream Red Imballagiu di Vinu
Moutai Dream Red hè un disegnu d'imballagiu creatu per un pruduttu di liquore chinese. U pacchettu misura 137 per 137 per 360 millimetri è usa un rossu cinabru ispiratu à a lacca di a dinastia Han, cumbinatu cù u neru per un aspettu di primura. Un'illustrazione mostra a mascotte di a marca chì alza un bichjeru in celebrazione. A struttura applica una tecnica di scavatura, stampatura à caldu è stampa ultravioletta nantu à carta speciale rinnuvabile. Circa 95 per centu di u pacchettu hè rispettosu di l'ambiente è biodegradabile. U disegnu hè destinatu à i rigali, à a cullezzione è à l'usu in banchetti.
About the A' Design Award di Platinu
Moutai Dream Red Imballagiu di Vinu hè un vincitore di u premiu A' Design Award di Platinu, una ricunniscenza estremamente prestigiosa attribuita à i disegni veramente eccezziunali, eleganti è magnifichi. I vincitori di Platinu sò maraviglie di a creazione, testimunianze di i limiti di a creatività intellettuale, è dimustranu a prufessiunalità incomparabile è u geniu di i so disegnatori. Si aspetta chì sti disegni sianu l'opere più rinumate chì definiscenu l'estetica d'una epoca, cuntribuiscenu à u benessere di a sucetà è allarganu i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Moutai Dream Red Imballagiu di Vinu mostra un livellu trascendente d'eccellenza è face di u mondu, senza dubbitu, un locu megliu cù e so caratteristiche vantaghjose è preziose. Moutai Dream Red Imballagiu di Vinu hè una opera vincitrice di u premiu A' Design Award di Platinu chì risveglia disideri, ispira, rallegra è face nasce una grande gioia.
Press Kit
- Unique Properties
- Regarding the color, a vibrant Chinese red, which embodies Chinese culture and integrates seamlessly with Moutai wine culture, reflects a fashionable Oriental aesthetic. Concerning the illustration, the image of Moutai's mascot, ‘Xiao Mao,’ invites the world to join in celebration by raising his glass. In terms of technology, the use of renewable and eco-friendly specialty paper, combined with hot stamping, UV printing, and other advanced techniques, promotes environmental sustainability while exuding a fashionable and high-end appeal.
- Dimensions & Packaging
- 137x137x360mm
- Tags
- Moutai, Wine, Chinese Red, Dream, Romance
- Production Technology
- The product adopts the ultimate hollowing technique, using the unique oriental art of reality and fabrication to re-express the core cultural symbols of Moutai, giving Moutai Dream Red a new flavour of international Moutai. The entire package is 95% environmentally friendly and biodegradable, a perfect combination of technology and art, only for presenting Moutai's unique craftsmanship.
- Design Challenge
- Due to its unique shape, the product design required a high level of material and craftsmanship, and limited by the cost of packaging materials, we did the best we could within the acceptable range, and ultimately presented the results to the customer's great satisfaction.
- Research
- The design of Moutai dream red starts from solving the problems of brand cognition, product cognition, price perception, channel communication, user experience, etc. Based on these, the creative design is carried out to give consumers the perception of the cultural nature of Moutai, the uniqueness of dream red, and the exclusivity of the iMoutai ip, which shows that the product is innovative, fashionable, and high-end.
- Inspiration
- The product is designed exclusively for the iMoutai app, targeting high-net-worth individuals and Moutai enthusiasts. It is positioned as a mid-to-high-end product, suitable for high-end banquets, collections, souvenirs, premium gifts, and business receptions. The design draws inspiration from the integration of Moutai wine and iMoutai elements, showcasing a style that emphasizes both fashion and collectible commemorative significance.
- Project Duration
- Renhuai city, 5 March 2024-19 April 2024
- Operation Flow
- The product is from Hebei Jieshi Mountain wine region, the birthplace of China's first dry red wine. Moutai dream red, adopts the Cinnabar Red, the colour of Han dynasty lacquerware, which is deeply engraved in the genes of the Chinese people, with the classic combination of black for a premium look.
- Image Credits
- Moutai Industrial Design Center
