Connect To Turkiye Aegean Part Eventu Culturale da Turkish Airlines

U designu Connect To Turkiye Aegean Part Eventu Culturale da Turkish Airlines hè un vincitore altamente stimatu di u prestigiosu premiu 2026 A' Design Award di Ferru in a Categuria di Cumpetizione Avvenimentu.

FerruAvvenimentu· 2026

Connect To Turkiye Aegean Part Eventu Culturale

da Turkish Airlines

Cliente: Turkish Airlines

Vincitore di u premiu A' Design Award di Ferru in a Categuria Avvenimentu

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Vincitore di Premiu Verificatu

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Culori

U Cuncepimentu

À propositu di Connect To Turkiye Aegean Part Eventu Culturale

Connect To Turkiye Aegean Part hè un eventu culturale multi-cità cuncipitu cum'è una narrazione in muvimentu piuttostu chè un eventu fissu in un solu locu. L'invitati sò guidati attraversu parechje cità, è ogni cità offre u so propiu tema è a so propria sperienza sensoriale. L'interazzione si face attraversu u spaziu, a storia è l'ambiente invece di i screni. Nantu à u situ archeologicu d'Efesu, tutte l'installazioni sò state custruite nantu à piattaforme modulari elevate, cusì nè adesivi, nè ancuraghji, nè attrezzature pesante ùn anu toccu u terrenu anticu. A priservazione di u patrimoniu è l'autenticità lucale sò messe prima di u spettaculu è di a scala.

U Ricunnoscimentu

À propositu di u A' Design Award di Ferru

Connect To Turkiye Aegean Part Eventu Culturale hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Connect To Turkiye Aegean Part Eventu Culturale sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Connect To Turkiye Aegean Part Eventu Culturale hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.

Daretu à u Cuncepimentu

Kit Stampa

Crediti, membri di a squadra è dettagli tecnici furniti da u cuncettore.

Pruprietà Uniche: This project is a multi-city cultural experience designed as a moving narrative rather than a fixed event. What makes it unique is its seamless integration into historical landscapes, use of non-invasive design, and guest flow tailored for emotional impact. It prioritizes heritage preservation, local authenticity, and meaningful interaction over spectacle or scale.
Etichette: Turkish Airlines, Cultural event, destination, marketing, experiential design, sustainability, heritage, UNESCO sites, Ephesus, Gala
Tecnulugia di Pruduzzione: To ensure the protection of the archaeological heritage of Ephesus, the entire event infrastructure was designed with non-invasive methodologies. All installations—including the stage, exhibition units, and audience areas—were constructed on elevated modular platforms, preventing any direct contact with the ancient ground. The stage design was intentionally compact, respecting the spatial proportions and sightlines of the Agora.

Power distribution was planned with minimal intervention; temporary cabling systems and lightweight, low-impact lighting were used. Materials were selected for their reversibility and minimal environmental footprint—no adhesives, anchors, or heavy equipment touched the original structure.

Logistics, including transportation and setup, followed strict preservation protocols. Each element of the build was prefabricated and assembled onsite with manual labor, avoiding machinery that could compromise the site. The design approach prioritized cultural sensitivity, heritage compliance, and operational safety at every stage.
Sfida di Designu: The main challenge was designing a large-scale event within protected heritage sites without altering or damaging any historical elements. Navigating local regulations, gaining permits, and aligning with archaeological preservation laws required intense coordination. Balancing cultural authenticity, guest comfort, and logistical feasibility—across five cities—demanded precision, sensitivity, and adaptive creative planning.
Ricerca: Qualitative design research was conducted to explore how experiential travel shapes perception of place and brand. Objectives included measuring emotional engagement in heritage environments. Methods included cultural analysis, field visits, and interviews. Participants were 200+ international guests. Results showed higher recall and emotional affinity. Insights informed the user-centric, mobile event structure, influencing brand perception and sustainable tourism models.
Ispirazione: This project was inspired by a desire to showcase Türkiye not through spectacle, but through substance—its landscapes, heritage, and human warmth. Instead of relying on a single venue, we envisioned a multi-location narrative, rooted in authenticity and respect. The concept was informed by cultural research, sustainable practices, and a belief that experiential design can connect people more meaningfully than traditional formats.
Durata di u Prugettu: The project started in January 2025 with concept development and planning in Istanbul. On-site preparations began in April 2025 across the selected cities. The event was held from May 26 to May 30, 2025, covering Istanbul, Afyonkarahisar, Denizli, İzmir, and Ephesus. It concluded with a gala evening at the Agora of Ephesus on May 29, 2025.
Flussu Operativu: The project unfolds as a guided cultural journey across multiple cities. Guests move through carefully planned stages—each city offering a unique theme and sensory experience. Interaction happens through space, story, and setting rather than screens. Seamless logistics, local immersion, and meaningful pacing ensure comfort and emotional connection, resulting in stronger memory retention and deeper brand engagement.
Crediti d'Imagine: All visual and media credits: Turkish Airlines