Yuplet Branding Identità Corporativa by Jake Wilkins

Yuplet Branding Identità Corporativa by Jake Wilkins is a highly esteemed winner of the very prestigious 2026 A' Design Award di Bronzu in Disignu Graficu Competition Category.

BronzuGrafica· 2026

Yuplet Branding Identità Corporativa

by Jake Wilkins

Client: Yuplet

A' Design Award di Bronzu Winner in Grafica Category

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Verified Award Winner

Verify Award Status for #175650

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yuplet Branding Identità Corporativa

Yuplet Branding hè un'identità corporativa creata per un mercatu di prudutti fatti à manu è sustenibili. U sistema hè cintratu nantu à un mutivu di mezaluna, appiicatu in modu cunsistente nantu à u logotipu persunalizatu, l'iconografia, l'illustrazioni è e messe in pagina. Un verde vivace marca l'esperienza di u cumpratore, mentre un viola riccu guida i venditori, dendu à ogni gruppu d'utilizatori un signale visuale chjaru. Forme arrutundate, cuntrasti forti è indicazioni pensate prima per u mobile, tratte da a ricerca cù i cunsumatori più ghjovani, estendenu l'identità nantu à i punti di cuntattu digitali è stampati. I sopporti digitali sò stati preparati in formatu vettoriale.

The Recognition

About the A' Design Award di Bronzu

Yuplet Branding Identità Corporativa hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì Yuplet Branding Identità Corporativa sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. Yuplet Branding Identità Corporativa suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yuplet is a marketplace for handmade and sustainable products, aiming at the next generation of consumers. This identity reimagines sustainability for gen-z, blending consumer appeal with merchant utility through a vibrant visual system. A crescent motif unifies bespoke iconography, illustrations, and layouts across digital and physical touchpoints, whilst vivid green and rich purple distinguish buyer and seller experiences.
Dimensions & Packaging: The work included the development of a custom wordmark, crescent-based iconography set, illustration system, colour scheme, and design guidelines. Digital assets were created in vector format (SVG, PDF), optimised for responsive use across platforms.
Tags: Brand, UI, Consumer, Corporate Identity, Gen Z, Print, Graphic
Production Technology: The design was developed through an iterative, research-driven process combining user-centered design methodologies with brand systems thinking. We crafted a custom wordmark and crescent-based motif, then extended it into iconography, illustrations, and UI components.
Design Challenge: The biggest challenge was creating a cohesive brand with visual appeal for such a wide set of users and scenarios, all while making sustainability feel exciting. Socially, we had to overcome the perception that eco-conscious products lack style or convenience.
Research: We conducted qualitative user research to understand how younger consumers engage with sustainable products. Our goal was to make sustainability more appealing and accessible. Using surveys and interviews we found a strong preference for bold visuals, intuitive design, and brands with purpose.
Inspiration: Inspired by a desire to reposition sustainability as aspirational rather than sacrificial, especially for digital natives, this work draws from extensive user interviews, surveys, and persona development, and identified key visual and behavioural cues that resonate with this audience. Influenced by the mobile-first design language of rounded forms, bold contrast, and playful minimalism, we translated these digital-native aesthetics into a unified brand system across both screen and print.
Project Duration: This project was completed over a period of 8 weeks in London, United Kingdom, starting in December 2024.
Operation Flow: Bright green draws in shoppers, while rich purple guides sellers. The crescent shape moves playfully across screens and print, helping users navigate and recognise the brand instantly. Whether browsing the app, seeing a billboard, or receiving a package, every touchpoint should feel connected, clear, and visually exciting.
Team Members: Jake Wilkins