MioBar Primary Function: Disegnu Editoriale by Naoya Katagami

MioBar Primary Function: Disegnu Editoriale by Naoya Katagami is a highly esteemed winner of the very prestigious 2026 A' Design Award di Bronzu in Disignu Graficu Competition Category.

BronzuGrafica· 2026

MioBar Primary Function: Disegnu Editoriale

by Naoya Katagami

A' Design Award di Bronzu Winner in Grafica Category

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Verified Award Winner

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Colors

The Design

About MioBar Primary Function: Disegnu Editoriale

Book Text: Stu prughjettu presenta u rinnovu di MioBar cum'è Gran Caffè dopu tredici anni d'attività. U risultatu di u disegnu include un dépliant, un libru fotograficu è un caratteru tipograficu persunalizatu chì spressanu l'atmosfera raffinata ma accessibile di l'internu trasfurmatu. Ispiratu da a cultura di u caffè talianu, u prughjettu adopra e curve architetturali cum'è mutivi tipografichi è integra a fotografia per ducumentà e qualità spaziali è a presenza umana. Inquadra u caffè cum'è un spaziu d'interazzione suciale in u so cuntestu lucale.

The Recognition

About the A' Design Award di Bronzu

MioBar Primary Function: Disegnu Editoriale hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì MioBar Primary Function: Disegnu Editoriale sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. MioBar Primary Function: Disegnu Editoriale suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project marks the transformation of MioBar into Gran Caffe after 13 years. The brochures and photography were designed to convey the refined atmosphere of the renewed space, inspired by the elegance of historic Italian cafes. A custom typeface, subtly echoing the bar's architectural curves, reinforces the identity. More than a place to drink coffee, it aspires to embody the cultural essence of cafes as timeless spaces for reflection and connection.
Dimensions & Packaging: Leaflet: A6, 8 pages, folded brochure.
Menu: A3, single-sheet.
Photo book LULTIMOGIORNO: B5, 124 pages.
Typeface Rinata: custom original type created specifically for MioBar.
All elements feature original photography by the designer.
Tags: Hiroshima, Gran Caffe, Italian Cafe Culture, Graphic Design, Leaflet, Photography, Book Design, Custom Typeface, Visual Communication, Branding
Production Technology: The project combined custom typography, editorial design, and photography. An original typeface was created, inspired by the curved architectural features of the renovated cafe interior. The leaflet was realized through color photography shot with Leica equipment, while the photo book LULTIMOGIORNO was produced using monochrome film that I photographed and self-developed. This hands-on process, from capture to refinement, ensured a unified and authentic visual identity aligned with the Gran Caffe's ambience.
Design Challenge: The main challenge was translating the essence of a Gran Caffe into visual communication without reducing it to decoration. Balancing historical references with contemporary sensibility required close study of architectural curves and cultural symbols. Limited resources and alignment with the client's renovation vision added complexity, but addressing these constraints resulted in a design that resonates authentically with both space and community.
Research: Research for this project focused on the cultural and spatial role of cafes, particularly the transition from a neighborhood bar to a Gran Caffe. The objective was to explore how architecture, typography, and visual communication shape atmosphere and memory. Methods included observing Italian cafe traditions and analyzing spatial curves, which inspired the custom typeface Rinata. Findings indicated that careful design can elevate daily experiences and reinforce cultural identity.
Inspiration: Editorial Design

The inspiration came from the transformation of MioBar into a "Gran Caffe," envisioned as a cultural space rather than just a coffee bar. The aim was to express the spirit of its refined yet welcoming interior through graphic design. Drawing from the curved architectural details, I created the original typeface Rinata, complemented with photography to capture both atmosphere and story. The result is a design that not only informs but also evokes the essence of cafe culture.
Project Duration: The project began in March 2025 in Hiroshima, Japan, with the renovation of MioBar into Gran Caffe Mio. The design work, including leaflet, photo book, and custom typography, was completed by June 2025 in Hiroshima, and officially presented to the public at the cafe's reopening in July 2025.
Operation Flow: This project goes beyond a simple restaurant renovation, aiming to convey the essence of a Gran Caffe to the local community. The leaflet serves as an accessible guide, while the photo book offers a reflective experience of the renewed space. Combined with custom typography, these elements invite people in Hiroshima to engage with the cafe and the cultural heritage it represents.
Image Credits: Naoya Katagami