Oru Imballaghju · 2026
Kweichow Moutai Osaka Expo Edition Imballaghju di Licore
by Ying Song Brand Design Shenzhen Co., Ltd
- A' Design Award d'Oru 2026 in Imballaghju
- CLIENT: Kweichow Moutai Co., Ltd.
- Estimated Number of Design Views: 48,489
- Verification code 530F96E4F9 · Verify this award
Colors
About Kweichow Moutai Osaka Expo Edition Imballaghju di Licore
Kweichow Moutai Osaka Expo Edition hè un cuncepimentu d'imballaghju per un licore cummemurativu creatu per l'Esposizione Universale d'Osaka di u 2025. A forma s'ispira à l'esterno di u Padiglione di a Cina è ramenta i libri tradiziunali chinesi in listelli di bambù. A buttiglia in ceramica si tene in un paisaghju di metallu, è a scatula hè fatta di panellu eculogicu di bambù, metallu è coghju artifiziale. Una linea crunulogica in metallu nantu à a cima di a scatula marca a longa relazione trà a marca è l'Esposizione Universale. Un manicu di metallu in forma di ghjarra di vinu sguilla longu à a linea crunulogica per girà è apre a scatula.
About the A' Design Award d'Oru
Kweichow Moutai Osaka Expo Edition Imballaghju di Licore hè un vincitore di u premiu A' Design Award d'Oru, una ricunniscenza immensamente prestigiosa attribuita à i disegni di prima categuria, maravigliosi è straordinarii. I vincitori d'Oru sò creazioni estremamente innuvatrici, assai visiunarie è lucentemente abbagliante chì riflettenu u geniu, a saviezza è l'abilità di i so disegnatori. Si aspetta chì Kweichow Moutai Osaka Expo Edition Imballaghju di Licore sia una invenzione assai elogiata, pionera di tendenze è monumentale, chì furnisce un valore senza precedente. Stu disegnu vincitore di u premiu A' Design Award d'Oru hè un prughjettu spettaculare è rispettatu chì benefizia assai è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Kweichow Moutai Osaka Expo Edition Imballaghju di Licore crea sentimenti intensi di disideriu, evoca passione, incuraghjisce a creatività è ci affascina.
Press Kit
- Unique Properties
- This is a commemorative liquor designed by Maotai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old intersection of Maotai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
- Dimensions & Packaging
- A box and a bottle / 140mm x 105mm x 280mm / Ecological bamboo board, ceramic bottle, metal, artificial leather/
- Tags
- Chinese Baijiu packaging, packaging design, commemorative wine
- Production Technology
- It’s a commemorative liquor designed by Moutai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old communication between Moutai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
- Design Challenge
- The most difficult part of the design is how to combine Moutai culture with World Expo culture. If the product is designed to be unique and impressive. When we decided to use metal parts to present the concept of a century long timeline, we faced the challenge of opening it. However, by using the metal handle of the wine jar to rotate the box open, we cleverly solved this problem, added unique creativity to the product, and left a deep impression on people
- Research
- Research type: Baijiu packaging
Research objective: To commemorate the centennial intersection of Moutai and the World Expo
Methodology: Seeking inspiration from the elements of the World Expo
Data collection and research tools: Architectural characteristics of the China Pavilion at the World Expo. design software
Participant or Experiment: Designer
Result: The product has been successfully launched and received high attention and praise.
Insights and Influence: Effectively promoted the brand - Inspiration
- The packaging is inspired by the exterior design of the China Pavilion at the 2025 Osaka World Expo, featuring traditional Chinese book styles and bamboo as the core design element. The bottle is surrounded by metal landscapes, symbolizing the concept of 'harmony between man and nature' and showcasing Maotai's green brewing philosophy to the world. The metal at the top of the box is a creative timeline that blends Maotai and the centennial intersection of the World Expo together. The rotating metal handle is a wine jar, and sliding the jar can cleverly rotate to open the box.
- Project Duration
- The project started construction in Shenzhen in October 2024, was completed in Shenzhen in May 2025, and was launched on June 5, 2025 at the China Pavilion of the Osaka World Expo in Japan.
- Operation Flow
- Find the metal handle in the shape of a wine jar at the top of the wine box, and rotate it along a metal track like a timeline to open the outer box. After opening, find the hidden button on the red leather at the neck of the bottle, open the button, and take out the bottle. Rotate the bottle cap and open the bottle.
- Image Credits
- Image #1:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #2:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #3:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #4:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #5:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
