The Kaobei Tazza di Prumuzione Culturale da Yen Chang Chen

U designu The Kaobei Tazza di Prumuzione Culturale da Yen Chang Chen hè un vincitore altamente stimatu di u prestigiosu premiu 2026 A' Design Award d'Oru in a Categuria di Cumpetizione Publicità.

OruPublicità· 2026

The Kaobei Tazza di Prumuzione Culturale

da Yen Chang Chen

Cliente: Yuan Ze University

Vincitore di u premiu A' Design Award d'Oru in a Categuria Publicità

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Vincitore di Premiu Verificatu

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Culori

U Cuncepimentu

À propositu di The Kaobei Tazza di Prumuzione Culturale

A Tazza di Prumuzione Culturale hè stata cuncepita per trasfurmà un elementu distintivu di a cultura pupulare taiwanese cuntempuranea in un artefattu culturale tangibule. Inspirata da un fenomenu internet largamente ricunnisciutu chì cumbina l'umuru, a satira è u cummentu suciale, u prughjettu esplora cume a lingua vernaculare pò esse tradutta in u dispenu di prudutti. Fendu da ponte trà a cultura digitale è l'esperienza fisica, u dispenu preserva a memoria culturale, incuragisce a participazione publica, è offre una manera accessibile di riflette nantu à l'identità lucale è l'espressione cullettiva.

U Ricunnoscimentu

À propositu di u A' Design Award d'Oru

The Kaobei Tazza di Prumuzione Culturale hè un vincitore di u premiu A' Design Award d'Oru, una ricunniscenza immensamente prestigiosa attribuita à i disegni di prima categuria, maravigliosi è straordinarii. I vincitori d'Oru sò creazioni estremamente innuvatrici, assai visiunarie è lucentemente abbagliante chì riflettenu u geniu, a saviezza è l'abilità di i so disegnatori. Si aspetta chì The Kaobei Tazza di Prumuzione Culturale sia una invenzione assai elogiata, pionera di tendenze è monumentale, chì furnisce un valore senza precedente. Stu disegnu vincitore di u premiu A' Design Award d'Oru hè un prughjettu spettaculare è rispettatu chì benefizia assai è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. The Kaobei Tazza di Prumuzione Culturale crea sentimenti intensi di disideriu, evoca passione, incuraghjisce a creatività è ci affascina.

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Kit Stampa

Crediti, membri di a squadra è dettagli tecnici furniti da u cuncettore.

Pruprietà Uniche: The KaoBei Cup is a ceramic design that transforms vernacular language into a functional communication interface. It goes beyond conventional products by integrating language, object, and social interaction into a scalable cultural system. By materializing informal expressions, it creates a new form of engagement that connects everyday use with digital sharing and cultural participation.
Dimensioni è Imballaghju: Dimensions: approx. 90 mm (W) × 90 mm (D) × 100 mm (H); capacity approx. 300 ml.
Material: high-fired porcelain with glazed finish.
Production: slip casting with decal transfer printing and kiln firing.
Packaging: recyclable paper box with protective insert.
Series-based design with multiple typographic variations ensuring consistency and scalability.
Etichette: vernacular design, cultural communication, language-based design, product system, emotional interaction, typographic design, social engagement, everyday object, cultural identity, design innovation
Tecnulugia di Pruduzzione: The KaoBei Cup is produced using ceramic slip casting with high-fired porcelain for durability and fine detail. The vernacular typography is developed through iterative graphic translation and applied using precision decal printing and kiln firing. The process integrates linguistic research, visual abstraction, and material prototyping to ensure consistency across series production.
Sfida di Designu: The main challenge was translating informal vernacular language into a culturally acceptable and functional design without losing its original tone. Balancing humor, sensitivity, and readability required careful iteration. Another difficulty was standardizing non-structured expressions into consistent visual forms for production. The project addressed these through linguistic analysis, typographic refinement, and prototyping, ensuring both authenticity and scalability.
Ricerca: This project is qualitative design research exploring how vernacular language can be transformed into product-based communication. The objective is to materialize everyday expressions into interactive objects. Methods include linguistic observation, visual translation, and prototyping. Data were collected from daily speech and digital communication patterns. Tested through real-world use in cultural contexts. Results show increased engagement and sharing. Insights reveal language can function as a cultural interface, impacting design, communication, and cultural industries.
Ispirazione: The KaoBei Cup is inspired by the everyday vernacular expressions widely used in contemporary communication, particularly those shaped by digital culture. These phrases, often casual, humorous, and emotionally expressive, have evolved into a shared linguistic system reflecting how people interact and connect in daily life.

The project explores how language can move beyond text and speech to become a tangible cultural medium. By transforming commonly spoken expressions into physical objects, the design materializes intangible communication and repositions it within everyday use.

The inspiration also emerges from the contrast between informal language and formal cultural contexts. Expressions that are typically considered trivial or marginal are recontextualized into designed objects, creating a dialogue between everyday culture and institutional spaces. This approach has been applied in museum and social communication settings, where the design enables audiences to engage with cultural content through familiar language and interactive experience.

Ultimately, the project is driven by the idea that design can translate ordinary language into a shared cultural interface, allowing people to express emotions, build connections, and reflect collective memory through everyday objects.
Durata di u Prugettu: The project started in 2024 in Taiwan and was completed in early 2025. It was implemented in museum retail and social media contexts, where it was presented as part of cultural promotion initiatives. The design continues to be developed and expanded as a series-based product system.
Flussu Operativu: Users interact with the Kao Bei Cup through daily use, where each printed phrase expresses a specific emotion or attitude. The cup functions as a conversation starter, allowing users to communicate indirectly through language embedded in the object. Its interaction extends beyond physical use to social sharing, enabling engagement across both personal and digital contexts.