2025 Kaohsiung XR Dreamland Cuncezzione d'Esposizione by Fundesign.tv is a highly esteemed winner of the very prestigious 2026 A' Design Award di Ferru in Avvenimentu Competition Category.
FerruAvvenimentu· 2026
2025 Kaohsiung XR Dreamland Cuncezzione d'Esposizione
by Fundesign.tv
Client: Kaohsiung film archive
A' Design Award di Ferru Winner in Avvenimentu Category
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- Verified Award Winner
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The Design
About 2025 Kaohsiung XR Dreamland Cuncezzione d'Esposizione
2025 Kaohsiung XR Dreamland hè una cuncezzione d'esposizione creata per un prugramma di filmi immersivi in Kaohsiung, Taiwan. A dispusizione copre circa 1.000 metri quadrati è accoglie 22 stand d'esperienza chì misuranu da 3 à 12 metri quadrati ognunu. Ogni stand estende u cuntenutu virtuale di u so propiu prugramma in forma fisica, mentre chì un tema cumunu di retro futuristicu liga i stand cum'è sale di cinema individuali. Curve linee, acrilicu à specchiu è pannelli LED trasparenti formanu una entrata luminosa è una biglietteria d'epica. U percorsu guida i visitatori pianu pianu da a realità versu i mondi virtuali.
The Recognition
About the A' Design Award di Ferru
2025 Kaohsiung XR Dreamland Cuncezzione d'Esposizione hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì 2025 Kaohsiung XR Dreamland Cuncezzione d'Esposizione sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. 2025 Kaohsiung XR Dreamland Cuncezzione d'Esposizione hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Kaohsiung’s remarkable journey from a heavy-industry port city to Asia’s XR innovation hub is the core inspiration behind XR DREAMLAND. Since 2017, when the Kaohsiung Film Festival launched Taiwan’s first VR program, the city has embraced immersive storytelling with bold vision and passion. At the Pier-2 Art Center, it established the permanent VR FILM LAB, which has grown into one of the largest XR immersive platforms in Asia, shaping Kaohsiung’s cultural identity around creative technology.
- Dimensions & Packaging
- Within an approximately 1,000-square-meter space, the exhibition features 22 XR experience booths, ranging from 3 to 12 square meters. Each booth is independently designed by physically extending its specific virtual XR content into the real world. Unified under a central Future Retro theater framework, these varied spatial installations are cohesively presented as individual cinema halls.
- Tags
- XR, DREAMLAND, Film Festival, Kaohsiung, Pier 2 Art Zone, VR, MR, AR, fundesign
- Production Technology
- The design team employs immersive narrative to bring the Crossborder Reincarnation concept to life. Utilizing a Future Retro aesthetic, the spatial execution contrasts a nostalgic exterior—such as the vintage ticket booth—with avant-garde, high-tech exhibition interiors. By juxtaposing these distinct temporal elements, the architecture functions as a dimensional portal. This curated pacing guides visitors from reality into the XR realm, establishing design as a language of the future.
- Design Challenge
- The primary internal challenge was synthesizing diverse cultural perspectives into a unified Future Retro narrative. They addressed this through deep interviews, digital collaboration tools, and frequent meetings, ensuring local creative concepts were respected. Externally, technical hardware constraints were significant. They utilized 16-panel transparent LED arrays to create a ship bridge entrance. This achieved spatial permeability, allowing visitors to glimpse the XR realm while maintaining a high-tech aesthetic that balanced production limitations with immersive design.
- Research
- Our research profiled Pier2 visitors and XR enthusiasts to design a seamless transition between realities. They employed trend analysis, benchmarking Tesla’s unique coffee shop for its blend of futuristic aesthetics and functionality. By observing visitor flows and preferences, They identified that a future retro style effectively lowers technological barriers. Results proved this design language invites exploration, turning space into a communal interface. This directly contributed to record-breaking attendance, validating that intuitive design makes complex tech accessible.
- Inspiration
- Inspired by the concept of Future Vintage, the design reinterprets the romantic futurism of the 1950s to 1970s: streamlined curves, metallic gleam, and cosmic aspirations. From the glowing entrance to the dramatic ticket booth and screening area, nostalgia and avant-garde aesthetics intertwine. Grand light gates, retro sci-fi details, transparent LEDs, and mirrored acrylic create a theatrical atmosphere, while flowing pathways gradually blur the line between physical and virtual realms.
- Project Duration
- The Kaohsiung film festival xr dreamland exhibition was held at Warehouse P3 of the Pier-2 Art Center in Kaohsiung, Taiwan, from October 10 to October 26, 2025.
- Operation Flow
- To maximize physical presence, the design focused on creating a visually striking entrance and ticket booth. This strategic architectural attraction served as a high-conversion funnel, guiding visitors from curiosity to entry. As the primary touchpoint, the Future Retro facade’s captivating aesthetic drove foot traffic and directly translated visitor engagement into a record-breaking box office performance of over one million dollars, surpassing all previous festival records.
- Team Members
- GM: Carrie Chang
Project Director: SK Chen
3D Designer: Peijou Wu
Coordinator: Esther Chen
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