Vitrine MDS Funzione Primaria: Espusizione by Thiago Mondini is a highly esteemed winner of the very prestigious 2026 A' Design Award di Ferru in Fiera Cummerciale Competition Category.
FerruFiera Cummerciale· 2026
Vitrine MDS Funzione Primaria: Espusizione
Client: Thiago Mondini Arquitetura
A' Design Award di Ferru Winner in Fiera Cummerciale Category
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The Design
About Vitrine MDS Funzione Primaria: Espusizione
Testu: U spaziu hè statu cuncepitu cum'è una espusizione tempurale in un magazinu, cù l'ubbiettivu di presentà i mubili d'ufficiu in una manera più simile à una galeria è menu cummerciale. Invece di una mostra di vendita furmale, a disposizione permette chì ogni pezzu sia sperimentatu cù più attenzione è chjarezza. L'internu grigiu scuru di u magazinu funziona cum'è un fondu di cuntrastu per una ricca selezzione di tessuti è finiture guasi monocromatiche. Sti toni sò stati scelti cù cura per mette in risaltu u disegnu è i dettagli di ogni pezzu, mantenendu à u listessu tempu a cumpusizione generale calma è visualmente equilibrata.
The Recognition
About the A' Design Award di Ferru
Vitrine MDS Funzione Primaria: Espusizione hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Vitrine MDS Funzione Primaria: Espusizione sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Vitrine MDS Funzione Primaria: Espusizione hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This exhibition was conceived for a retail space with the intention of presenting office furniture in a way that moves beyond the conventional office setting. Rather than emphasizing functionality alone, the design creates an environment where the pieces can be experienced from a more expressive perspective. Through the use of color, materials, and atmosphere, the space becomes a vibrant and sensorial experience that invites visitors to engage with the furniture in an unexpected way.
- Dimensions & Packaging
- 17 square meters of exhibition space inside an office-furniture store.
- Tags
- exhibition, interiors, interior design, office, office space, furniture, store, brazil, brasil
- Production Technology
- The design process focused on carefully selecting finishes to create a cohesive yet nuanced composition. A predominantly monochromatic palette formed the base concept, while subtle variations in fabric textures and tones were used to give each piece its own identity. Another challenge was working with a limited range of products, as the exhibition prioritized newly launched items for the inaugural event. This constraint required strategic curation and thoughtful spatial arrangement to create visual richness with a small selection.
- Design Challenge
- The challenge lay in presenting diverse products within a single space without visual conflict. The solution embraced a monochromatic palette, allowing each piece to be highlighted individually while maintaining a harmonious and cohesive overall composition.
- Research
- Type of research was design-focused, aimed at exploring non-commercial ways to present office furniture. Objectives included highlighting product design and creating an engaging, sensorial experience. Methodology combined visual analysis, material studies, and spatial composition. Data collection used fabric samples, color tests, and mock-ups, with feedback from store staff and visitors. Results showed subtle contrasts enhanced perception of each piece. Insights revealed careful curation can elevate product presentation, influencing retail design and customer engagement.
- Inspiration
- Color contrast and color blocks. Cozyness, textures and good lighting. Interesting shapes and compositions. This is a space to feel at home, not at an office.
- Project Duration
- The project started in June 2025 and finished in August 2025. It was displayed in Balneario Camboriu, Brazil.
- Operation Flow
- Interaction happens through movement and perception. As visitors walk through the exhibition, each furniture piece is revealed within a carefully composed visual sequence. The monochromatic palette creates a calm base, while subtle variations in fabrics and finishes encourage closer observation. This approach allows each object to stand out individually without visual conflict, transforming a conventional retail display into a more immersive and gallery-like experience.
- Team Members
- Architect: Thiago Mondini
- Image Credits
- Image #1: Photographer ArqVerso
Image #2: Photographer ArqVerso
Image #3: Photographer ArqVerso
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