Industrial Bank of China Cuncezzione d'Internu di Banca by Scene Aesthetics Design Co., Ltd is a highly esteemed winner of the very prestigious 2026 A' Design Award d'Argentu in Disignu d'Interiori Competition Category.
ArgentuInteriori· 2026
Industrial Bank of China Cuncezzione d'Internu di Banca
by Scene Aesthetics Design Co., Ltd
Client: Industrial Bank Co., Ltd.
A' Design Award d'Argentu Winner in Interiori Category
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- Verified Award Winner
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The Design
About Industrial Bank of China Cuncezzione d'Internu di Banca
Industrial Bank of China hè una cuncezzione d'internu per una filiale bancaria chì copre 1680 metri quadrati. U spaziu hè divisu in trè zone: una zona di serviziu d'entrata, una zona di transazzioni cummerciali è una zona VIP. I sporteddi di serviziu universale si trovanu davanti, mentre chì i posti di travagliu di i cassieri è di i cunsiglieri sò piazzati in e zone di back office. Sistemi di guida intelligente, sistemi di fila d'attesa è schermi digitali sustenenu u flussu di serviziu. Zone dedicate servenu l'anziani, i visitatori cù mubilità ridotta è i zitelli. Sò aduprati pitture à bassu VOC, legnu ricuperatu, metalli riciclabili è moduli prefabbricati.
The Recognition
About the A' Design Award d'Argentu
Industrial Bank of China Cuncezzione d'Internu di Banca hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Industrial Bank of China Cuncezzione d'Internu di Banca sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Industrial Bank of China Cuncezzione d'Internu di Banca hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Industrial Bank Branch 3.0 Image Standard redefines conventional banking layouts by reorganizing the space into three key zones, including a lobby service area, a business transaction area, and a VIP area. This enhances the client experience for greater efficiency and comfort. The design ensures a consistent brand identity across all branches and promotes green, sustainable practices. It aims to create a modern banking space for both current business needs and future scalability.
- Dimensions & Packaging
- 1680 square meters
- Tags
- Scenario Driven Financial Space Design, Streamlined Client Flow, Rationalized Spatial Zoning, Seamless Front to Back Integration, Barrier Free and Inclusive for All Ages, Multiple Sensory Engagement, Modular Planning, Environmentally Friendly Construction, Standardized Brand Visual Identity
- Production Technology
- The design uses low VOC paints, reclaimed wood, and recyclable metals to reduce construction pollution. Prefabricated modules built in factories are assembled on site, shortening timelines and reducing noise and waste. Electronic screens and interactive digital signage replace printed materials, enabling content updates without using paper. Counters, seating, and other high contact surfaces use finishes that resist stains, withstand wear, and clean easily, helping to extend the service life.
- Design Challenge
- The challenge lies in creating an immersive financial environment where service flow is visible, client needs are understood, and brand value is felt. The counter area features flexible separation, with universal service counters positioned at the front, and teller and wealth advisor workstations relocated to back office zones. The VIP area is semi independent and fully equipped, offering diverse private and leisure spaces to support premium client events and deliver one stop service.
- Research
- Driven by advances in financial technology and rising client expectations, the branch uses a modular layout of lobby service, business transaction, and VIP areas to create a progressive experience journey from guidance to interaction to thorough service. Combined with innovations in brand empowerment and ecosystem integration, it delivers a smart financial space that balances professionalism, warmth, and a forward looking spirit, redefining the role of the bank branch in the digital age.
- Inspiration
- Rooted in the core brand identity, the design redefines its visual language and environmental aesthetics to deliver a consistent presence across all branches and offer a reliable, cohesive client experience. The space features white and gray as primary tones, enhanced with natural wood textures, Industrial Bank Blue, and Sustainable Green to create an environment that feels unified yet uniquely identifiable.
- Project Duration
- The design phrase of this project began in mid 2024, and the first flagship pilot branch opened in Shenzhen in January 2025.
- Operation Flow
- To boost efficiency and user experience, the branch integrates diverse smart digital solutions, including a self service zone available around the clock, an intelligent banking area, a smart guidance and queuing system, digital information display and interaction, and dedicated terminals offering training and app tutorials. Services support all age groups and special needs, with dedicated areas for seniors and individuals with mobility challenges, plus an engaging play zone for children.
- Team Members
- Wendong Zhou,
Ella.Y.Choi,
Qilin Yang,
Shuidong He,
Jingfan Chen,
Ziyou Liu,
Zuoxiu Zhang,
Lian Duan,
Xinran Liu,
Chang’an Luo
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