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Milk Easy Plus Funzione Principale: Schiumadore di Latte by Florian Seidl
Milk Easy Plus Funzione Principale: Schiumadore di Latte by Florian Seidl
Milk Easy Plus Funzione Principale: Schiumadore di Latte by Florian Seidl
Milk Easy Plus Funzione Principale: Schiumadore di Latte by Florian Seidl
Milk Easy Plus Funzione Principale: Schiumadore di Latte by Florian Seidl

Argentu Apparechju Dummesticu · 2026

Milk Easy Plus Funzione Principale: Schiumadore di Latte

by Florian Seidl

  • A' Design Award d'Argentu 2026 in Apparechju Dummesticu
  • CLIENT: Lavazza
  • Estimated Number of Design Views: 49,210
  • Verification code BB86974ADB · Verify this award
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About Milk Easy Plus Funzione Principale: Schiumadore di Latte

Testu: Milk Easy Plus hè un schiumadore di prima qualità cuncepitu da Lavazza per dà un cappuccinu talianu autenticu in casa, cù una forma compatta è conica è un'interfaccia faciule da aduprà, ispirata à a macchina Tabli. Offre a schiumatura calda è fredda, cù un coperchju trasparente per survegliare u prugressu è una pulizia faciule. U pruduttu si distingue per u so funziunamentu simplice, u so disegnu audace è l'usu di plastiche riciclate post-cunsumu, mantenendu intantu alti standard d'estetica è di qualità.

About the A' Design Award d'Argentu

Milk Easy Plus Funzione Principale: Schiumadore di Latte hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Milk Easy Plus Funzione Principale: Schiumadore di Latte sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Milk Easy Plus Funzione Principale: Schiumadore di Latte hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

Press Kit

Unique Properties
This elegant frother was specifically designed to complete the Lavazza product range. It is both practical and simple to use. A few simple gestures to prepare a wide range of milk based beverages and it also works perfectly with plant based milk. With the touch of a button, you can switch between the different preparations. Hot milk, foamed milk, hot and cold cappuccino. The magnetic whisk is easy to remove and wash. The coated vessel can be rinsed and cleaned easily too.
Dimensions & Packaging
Dimensions: 110mm / 110mm / 210 mm
Weight: 1kg
Power 460W, Voltage 220-240, Frequency 50-60 Hz
Minimum milk capacity 90 ml, Maximum milk capacity 180 ml
Removable parts are dishwasher safe.
It comes nicely boxed in a recycled cardboard box along with a Quick Start Guide and a more detailed instruction booklet.
Tags
Lavazza, coffee, espresso, cappuccino, latte, milk, frother, recycled plastic
Production Technology
main shell: injection moulded plastic (ABS)
coated milk container,
logo: pad printed
feet, UI, lid gasket: silicone rubber
Design Challenge
Milk Easy Plus has just been launched and is replacing a very successful product. The biggest challenges were a tight development process and conflicting requirements with regards to the volume of the internal milk container and the overall diameter.
Research
Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration
The product was designed inhouse and is the second generation of the successful Milk Easy frother. The design of the compact, elegant shape is a natural evolution of Lavazzas form language and makes sure the product is in line with other important new products like the new Tabli product range. The Design is characterized by its classical appearance and simple operability.
Project Duration
The project was designed in Turin, Italy. The complete product development from initial concept to final product took about 18 months.
Operation Flow
Milk Easy Plus has a small footprint and will fit almost everywhere. The product is incredibly easy and intuitive to use. Just insert the magnetic whisk and add milk to the desired level. Place the frother on its base, close the transparent lid to avoid splashes. By pressing the button, you can switch between the different preparations. After a quick frothing cycle, the frother will beep twice and you can simply pour the frothed milk to enjoy a delicious cappuccino or latte. Enjoy!
Patents
Design patent/registered design
Image Credits
Lavazza

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