Mercedes-Benz Russia SAO U Disignu Di Mostra by Viktor Bilak

Mercedes-Benz Russia SAO U Disignu Di Mostra by Viktor Bilak is a highly esteemed winner of the very prestigious 2016 A' Design Award di Ferru in Disignu d'Interiori Competition Category.

FerruInteriori· 2016

Mercedes-Benz Russia SAO U Disignu Di Mostra

by Viktor Bilak

Client: Expolevel

A' Design Award di Ferru Winner in Interiori Category

24,944

Verified Award Winner

Verify Award Status for #42924

Cumprà avà Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mercedes-Benz Russia SAO U Disignu Di Mostra

L'idea principale di cuncepimentu esteticu di u stand Mercedes-Benz Russia SAO hè l'imaghjini di torcia. Hè spressu da linee rotte di traccia à u pianu, nantu à u tettu è à i muri di a cabina. Si cuncepisce cunceptualmente tutte e parte di a cabina è urganizà a trajectoria per a caminata di i visitori in u stand.

The Recognition

About the A' Design Award di Ferru

Mercedes-Benz Russia SAO U Disignu Di Mostra hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Mercedes-Benz Russia SAO U Disignu Di Mostra sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Mercedes-Benz Russia SAO U Disignu Di Mostra hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Mercedes-Benz exhibition stand presented commercial vehicles, produced in Russia. The main idea of artistic conception of the stand - the image of twisting road. It is expressed by broken lines of track on the floor in orange color and repeating it lines of dropped ceiling. They define the trajectory for walking of visitors on the stand.
Dimensions & Packaging: The exhibition stand is 1504 sq. m. It consists two islands 16x36x7 m and 26x36x7 m.
Tags: The image of road, broken lines, twisting way, dropped ceiling, Mercedes-Benz Russia SAO, Double Form Octanorm system.
Production Technology: The stand constructed by Double Form Octanorm system, surfaces made from ecological materials - recycled chipboard.
Design Challenge: The hardest part of design activity was to organize the space for demonstration a lot of cars. The image of road help to decide this task.
Research: This project required detailed empirical research the real space for placement of vehicles. For this aim it was necessary to organize all cars in groups and to place them on the plan of the stand, then to build them in 3D project.
Inspiration: The broken line, symbolizes the way, repeated on the walls of the booth. It is conceptually integrates all of its parts and organize the space, separating presentation area and the scene and offices.
Project Duration: The project started in May 2015 in Moscow and finished in September 2015 in Moscow. It was realized in Comtrans-2015 in September 2015, Moscow, Russia.
Operation Flow: The main artistic idea of the stand - the image of twisting road. It is expressed by broken lines of track on the floor and repeating it lines of dropped ceiling. They organized the trajectory for walking of visitors on the stand. The broken line, symbolizes the way, repeated on the walls of the booth. It is conceptually integrates all of its parts and organize the space, separating presentation area and the scene and offices.
Team Members: Designer: Viktor Bilak.
Image Credits: Image #1: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #2: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #3: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #4: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #5: Photographer Viktor Bilak, Mercedes-Benz, 2015.