Qwerty Funzione Primaria: Divanu Lettu by Andrea Cingoli

Qwerty Funzione Primaria: Divanu Lettu by Andrea Cingoli is a highly esteemed winner of the very prestigious 2018 A' Design Award d'Argentu in Disignu di Mubilia Competition Category.

ArgentuMubilia· 2018

Qwerty Funzione Primaria: Divanu Lettu

by Andrea Cingoli

Client: CONCEPTICONstudio

A' Design Award d'Argentu Winner in Mubilia Category

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Colors

The Design

About Qwerty Funzione Primaria: Divanu Lettu

Testu di u Libru: QWERTY hè un divanu lettu chì hà a forma di una tastiera d'urdinatore. Ogni tastu forma un cuscinu dolce chì sustene l'utilizatore mentre travaglia in ufficiu o in casa. Micro-motori elettrici, cuntrullati da una unità à distanza, aghjustanu ogni cuscinu di tastu separatamente, cusì chì tutta a superficia pò esse rimudellata. U tellucumandu offre dece cunfigurazioni predefinite, è si ponu aghjunghje altre cunfigurazioni. QWERTY pò esse adupratu cum'è divanu, cum'è lettu o cum'è sustegnu tutalmente persunalizatu. U disegnu trasforma una imagine familiara di tutti i ghjorni in un mobile flessibile, cù un toccu leggeru d'ironia.

The Recognition

About the A' Design Award d'Argentu

Qwerty Funzione Primaria: Divanu Lettu hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Qwerty Funzione Primaria: Divanu Lettu sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Qwerty Funzione Primaria: Divanu Lettu hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sooner or later, we all end up by falling asleep on our computer’s keyboard. Turning the archetypal image of a keyboard into a sofa bed, QWERTY holds you on its soft keys while working in the office or at home, bringing a pinch of irony in our daily life. Anyway QWERTY is much more than a sofa bed. Thanks to micro electric motors controlled by a remote control, every single keycushion is adjustable to give total freedom. In this way, the furniture becomes a unique and comfortable support.
Dimensions & Packaging: W 1100mm X D 3100mm X H 1100mm
Tags: qwerty, vintage, flexibility, luxury, couch, sofa
Production Technology: stainless steel AISI 304, multi density polymer, artificial waterproof and flame retardant leather, electrical and software equipment, latest generation gel batteries.
Design Challenge: The challenge was including such an out of the ordinary functionality in an object that is so familiar to us. The effect that comes from that is a trasfert, between man and object.
Research: I wanted to focus on the user experience and try to combine a functional tool and an image archetype in order to produce an innovative object that guarantees flexibility and functionality, while keeping that familiarity of the object we're used to seeing. By using these familiar images, creating a hybrid of parallel world and languages, we decontextualize these forms and give them new meaning and make our lives better. The object fulfills its task by being innovative, not technological.
Inspiration: The inspiration for QWERTY came from the many times I have fallen asleep on my keyboard. Thus, it became natural to make the keyboard more comfortable. The natural disposition of a keyboard did the rest and made qwerty the extremely adjustable surface it is.
Project Duration: The project was created in 2012 in Teramo, and has won:
IDA Gold winner 2013 in the category of the professional home interior products and the subcategory of interior furniture;
Red Dot Award Design Concept 2016 in the category of furniture.
Operation Flow: The sofa is flexible, each key is adjustable via a special remote. The remote has 10 per-programed settings, but more can be added. Qwerty can become a bed, a sofa, a completely customizeable surface.
Patents: Patented.
Patent No. 001339253-0001
Patent No. 001339253-0002
Patent Holder: Andrea Cingoli
Year:2012
Jurisdiction:EU
Team Members: Andrea Cingoli
Valentino Castelli
Umberto La Sorda
Image Credits: CONCEPTICONstudio