IGPizza Identità Corporativa da Emanuele Grittini & Giuseppe Liuzzo

U designu IGPizza Identità Corporativa da Emanuele Grittini & Giuseppe Liuzzo hè un vincitore altamente stimatu di u prestigiosu premiu 2018 A' Design Award di Ferru in a Categuria di Cumpetizione Disignu Graficu.

FerruGrafica· 2018

IGPizza Identità Corporativa

da Emanuele Grittini & Giuseppe Liuzzo

Cliente: IGPizza

Vincitore di u premiu A' Design Award di Ferru in a Categuria Grafica

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Vincitore di Premiu Verificatu

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Culori

U Cuncepimentu

À propositu di IGPizza Identità Corporativa

IGPizza hè una identità corporativa creata per una marca di pizza da asportu. L'identità hè fundata annantu à motivi pigliati da e forme viste nantu à una pizza, è sti motivi formanu texture utilizate in tutti i materiali corporativi è a disposizione di u puntu di vendita. Un personagiu di pizza surridente cù a lingua fora dà à a marca un tonu amichevule. L'imballaggiu di a pizza hè stampatu cù a flexografia, mentre chì u menu-volante hè stampatu à screen cù colori Pantone. A grafica di l'imballaggiu porta ancu testi promuzionali è infurmazioni per l'ordinazione. L'identità hè stata sviluppata cù u cliente attraversu una pianificazione participativa.

U Ricunnoscimentu

À propositu di u A' Design Award di Ferru

IGPizza Identità Corporativa hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì IGPizza Identità Corporativa sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. IGPizza Identità Corporativa hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.

Daretu à u Cuncepimentu

Kit Stampa

Crediti, membri di a squadra è dettagli tecnici furniti da u cuncettore.

Pruprietà Uniche: IGPizza was created to revolutionize the world of takeaway pizza, bringing the experience of the best italian gourmet restaurant directly to your home, at work, in the park or anywhere else you like.
The brand has two aspects that characterize it, first of all concerning the products used to create the pizza, these are all of the highest quality and come from agricultural holdings of excellence with certification. Secondary aspect is the friendly and welcoming aspect of the brand, which requires it to be different from competitors by offering a tailored service and close to the customer proposing innovations and attention to detail.
Dimensioni è Imballaghju: The packaging structure that contains the pizza has been chosen among some of the best on the market and meets all the needs in terms of product protection as per ISO guidelines. The graphics applied to the box were made to make the whole inherent to the brand with the aim of communicating it to the best and allowing inclusion of communication elements such as links to social media, promotional texts and explanation on how to place the order via the website of the brand.
Etichette: Friendly, pizza, food, colorful, funny
Tecnulugia di Pruduzzione: The project was realized through the use of various printing techniques, from flexography for pizza packaging to screen printing with Pantone colors for the flyer menu. As a project approach, participatory planning was implemented to involve the client in the selection phase and to better understand the decisions taken and the direction followed.
Sfida di Designu: It was very difficult to represent the brand and its so many different souls in a single graphic sign that made it recognizable and different from its competitors, and the processing of pizza delivery materials was complex as they can only be printed with certain techniques that do not possess a high degree of resolution and precision, to remedy the problem we have carried out an extensive research on the most suitable technique and compatible with the design and redesigning the packaging several times to obtain the result.
Ricerca: The flow of design was based on the search for a friendly and "greedy" image that represented the values of the brand, the goal was to be represented of haute cuisine but with a friendly and playful appearance. The result has allowed the brand to be very characteristic and to be always reconfortable, becoming in a short time an icon of the same and its peculiarities.
Ispirazione: The brand identity has been influenced a lot by the patterns derived from the shapes that are visualized on a pizza, this has led us to create different textures useful for the realization of the corporate materials and the layout of the location.
In addition, the extreme friendly aspect has led us to design a pizza that is smiling like a pigeon, with a tongue that comes out of its mouth as a sign of liveliness and sympathy.
Durata di u Prugettu: The project start in July 2016 in Milan and finished in December 2016 in Milan.
Flussu Operativu: The interaction with the brand identity takes place in different phases, first of all, the user's use of the menus and the packaging that contains the pizza, these materials have been specifically designed to be friendly and communicative, bringing to the consumer all the souls of the brand and its vision. Secondly, the user with the social part, specifically designed to respect the corporate graphic coordinated and to make the published contents interesting and visible. Finally, the brand interacts with its users at the point of sale and in the materials associated with it, here the environment has been designed to allow the brand's client to immerse himself in his essence so that he can appreciate its peculiarities and understand its principles.
Membri di a Squadra: Graphic Designer & Art Director: Emanuele Grittini
Graphic Designer & Art Director: Giuseppe Liuzzo