Whirlpool NeoFresh No Frost Refrigerator Frigorìferu

Press Kit

Unique Properties

Whirlpool NeoFresh refrigerator range is a perfect blend of contemporary design with highly relevant regional innovations keeping the consumer at the core.

The 6th Sense Deepfreeze Technology features full circular air flow in the Freezer compartment. This prevents cold air from escaping when the freezer door is opened.
Scientifically designed air tower and strategically placed vents that let out cool and fresh air into different sections of the refrigerator providing uniform cooling for long lasting freshness.
Now you don't have to navigate between different food items and re-arrange them to pick up something. With the easy glide movement of the "everyday fresh" tray, accessing things even at the back and the corner becomes quick and easy.
Integrated at the bottom of the freshflow air tower, the effective anti-odor action of Active deo keeps the refrigerator environment fresh and odour-free.

Dimensions & Packaging

Width: 697mm
Height: 1856mm
Length: 747mm
Weight: 85Kg

Applicable Energy Standard Code Issuing Authority: Bureau of Energy Efficiency, Govt. of India, Ministry of Power

Tags

Refrigerator, Frost Free, No Frost, Double Door, Whirlpool, Home Appliances, Electrical,

Production Technology

Date of Entry in Indian Market: 01/10/2019
Max Retail Price: $360
Production Location: Pune, India
Sales Locations: All India, Australia, South-East Asia, Middle-East
Annual Production / Sales in units: 20000

Materials Used:
Wrapper (Cabinet)- Electrolytic Zinc-Coated Steel
Door - Pre-coated , vinyl-coated stainless steel (sheet metal operations : punching, press) ,
External plastic parts - door end caps, handle, pedestal - Acrylonitrile Butadiene Styrene ( Injection molded ),
Internal parts : Door + cabinet liner - white High Impact Polystyrene Sheet (thermoforming ) ,
Internal Door Bins & vegetable basket : Transparent General Purpose Polystyrene (injection molded),
Shelves : Acrylonitrile Butadiene Styrene frame (injection molding) + glass shelf

Design Challenge

Most of the innovations in the product have been achieved overcoming technical constraints owing to the structural requirements. All these features have undergone numerous cooling simulations and evaluations to provide the best in class performance and freshness preservation. For the development of seal fresh crispers, we overcame the structural and design challenges of maximising space without compromising on usage and refrigeration needs.

Research

All the innovative features introduced in Whirlpool Neofresh have been developed based on the continuous research activities and the subsequent evaluations and inferences. The organisation has conducted Market visits and Consumer home visits across various social and economic segments throughout the country to get an in-depth understanding of the customer behaviour pattern and usage scenarios. We have also conducted Focus Group Discussions and Online Surveys to reach a wider audience to obtain feedback and insights.

Inspiration

Here, the target consumer exhibits sunday-to-sunday shopping of groceries and expects large storage capacity and flexibility. In addition to this, the freshness preservation of food over a long period is absolutely necessary.

Whirlpool NeoFresh is the one stop solution for this consumer segment and connects well with their behavior patterns. From an aesthetics point of view, this consumer segment appreciates clean, minimal and progressive aesthetics which is very evident in this product.

Project Duration

Project Duration: 12 Months
Production Location: Pune, India
Date of Entry in Indian Market: 01/10/2019

Operation Flow

Whirlpool Neofresh refrigerators have the following 1st in industry features:

Seal Fresh Crispers : These crispers ensure prolonged freshness and vitamin retention, wherein Sealing gaskets have been used for precision Air Flow Control.

Adapter Shelves : The primary issue addressed here was the consumer pain point of adjusting space based on their day-to-day needs and currently no refrigerator in the market fulfils this. This solution offers high level of flexibility and is easy and intuitive to use.

Water Cassette Docket : This feature solves the Universal Consumer problem of water spillage during ice tray filling in an innovative way

Image Credits

Renders : Pritam Sarkar