Argentu Grafica · 2020
EXP Brasil Brand U Disignu Di Marca
- A' Design Award d'Argentu 2020 in Grafica
- CLIENT: EXP Brasil
- Estimated Number of Design Views: 73,175
- Verification code D6CB5CF17D · Verify this award
Colors
About EXP Brasil Brand U Disignu Di Marca
U disignu di a marca EXP Brasil vene da i principii di cumpagnie di unità è partenariatu. Approprità a mistura trà tecnulugia è designu in i so prughjetti cum'è in a vita di l'uffiziu. Un elementu tipografica riprisenta l'unione è a forza di sta sucietà. U disignu di lettera X hè solidu è integratu ma assai ligeru è tecnologicu. A marca rapprisenta a vita di studio, cù elementi in e lettere, sia in u spaziu pusitivu è negativu chì uniscenu e persone è u disignu, individuale è cullettivu, semplice cù tecnologicu, ligere è robusta, prufessiunale è persunale.
About the A' Design Award d'Argentu
EXP Brasil Brand U Disignu Di Marca hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì EXP Brasil Brand U Disignu Di Marca sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. EXP Brasil Brand U Disignu Di Marca hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.
Press Kit
- Unique Properties
- The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.
In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint. - Dimensions & Packaging
- The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
- Tags
- Architecture, brand, logotype, engineering, contruction, design
- Production Technology
- Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing. - Design Challenge
- The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
- Research
- Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
- Inspiration
- The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position. - Project Duration
- The project started February 2018 and ended in January 2019
- Operation Flow
- The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
