Butterfly Sedia d'aereo by James Lee is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argentu in Disignu di Veìculi Competition Category.

ArgentuVeìculi· 2020

Butterfly Sedia d'aereo

by James Lee

Client: Butterfly Flexible Seating Solutions Limited

A' Design Award d'Argentu Winner in Veìculi Category

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The Design

About Butterfly Sedia d'aereo

Butterfly hè un sistema di siate d'aereo flessibile chì permette a trasfurmazione trà siate di prima ecunumia è suite lettu pianu di classa business. Ogni suite Butterfly cuntene dui siate reclinabili sfalzati unu à l'altru, è i dui siate inseme sò vinduti cum'è prima ecunumia. L'equipaghju di bordu pò girà a sedia vicinu à u finestrinu per furmà un divanu laterale, creendu una suite di classa business per un passageru. Girendu ancu a sedia vicinu à u corridòghju si crea una vasta superficia piatta per durmì. U sistema permette à l'operatori d'aghjustà a cabina à a dumanda chì cambia è d'utilizà u spaziu di u pavimentu in modu efficiente.

The Recognition

About the A' Design Award d'Argentu

Butterfly Sedia d'aereo hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Butterfly Sedia d'aereo sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Butterfly Sedia d'aereo hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Butterfly is a flexible aircraft seating system that allows instant transformation between premium economy and business class flatbed suites. The concept enables operators to adjust their cabin configuration to real-time market changes, allowing them to make efficient use of valuable floor-space, increase aircraft utilization and reduce business risk. It also gives passengers new ways to configure their own space, whether it is a cosy private retreat or a family-friendly social space.
Tags: Aircraft Seating, Flexibility, Transform, Airline, Business class, Premium Economy
Inspiration: Demand is never constant, yet aircraft configurations are usually fixed. As a passenger, I often noticed wasted space on flights. Sometimes economy class is overbooked but business class is rather empty, sometimes the opposite occurs. And as someone who have once worked in an airline, I reckon the need for an adaptable seat that can react to changing market demand. The implication to the operational efficiency is transformative, much like a caterpillar transforming into a butterfly.
Project Duration: The project started in 2014 in Hong Kong and is still ongoing.
Operation Flow: Each Butterfly suite is made of two reclining seats staggered relative to each other. When both seats are used, they are sold as premium economy class. Airline crew can flip the window seat over to form a side couch, which turns it into a long-haul business class suite for one passenger. When the aisle seat is flipped over as well, it forms a flat surface continuous with the side couch, which together forms a large sleeping surface long enough for a passenger to lie flat diagonally.
Patents: Patented
Team Members: James Lee
Vincent Tam
Lars Rinne