Flower to Flora Funzione Primaria: Imballaghju di Tè by Wen Liu and Fang Li is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argentu in Disignu di Imballaghju Competition Category.
ArgentuImballaghju· 2020
Flower to Flora Funzione Primaria: Imballaghju di Tè
Client: Shenzhen Oracle Creative Design Co., Ltd
A' Design Award d'Argentu Winner in Imballaghju Category
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- Verified Award Winner
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The Design
About Flower to Flora Funzione Primaria: Imballaghju di Tè
Flower to Flora hè un disignu d'imballaghju per un tè di fiori di Xishuangbanna, in a pruvincia di Yunnan, in Cina. L'illustrazione cumbina un pavone, un arburu di tè fugliutu, fiori lucali è una zitella chì campa in a furesta pluviale. A scena mostra una relazione armuniosa trà a ghjente è a natura. I culori di l'illustrazione sò pigliati da i vistiti etnichi di Xishuangbanna. A scatula esterna hè fatta di carta speciale nera cù una testura d'arburu è hè finita cù stampa è bronzatura. A scatula misura 340 mm in lunghezza, 120 mm in larghezza è 240 mm in altezza.
The Recognition
About the A' Design Award d'Argentu
Flower to Flora Funzione Primaria: Imballaghju di Tè hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Flower to Flora Funzione Primaria: Imballaghju di Tè sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Flower to Flora Funzione Primaria: Imballaghju di Tè hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Flower to Flora is a flower tea from Xishuangbanna, Yunnan Province. The design combines the unique elements of the peacock, leafy tea tree, flower from Xishuangbanna, and the image of a girl lives in the local rainforest. The design creates a harmonious picture between human and nature. The illustration colour on the design is inspired by the colour of the ethnic costumes of Xishuangbanna. The illustration transfers the unique customs of Xishuangbanna.
- Dimensions & Packaging
- The outside packaging box dimension is 340mm in length, 120mm in width and 240mm in height.
- Tags
- Flower，Xishuangbanna，Peacock，Flower Tea, Girl
- Production Technology
- The design takes into considering the properties of the flower tea. Also, Xishuangbanna is a tropical rain forest area with ancient trees. Therefore the material of the outside box is made of black special paper with tree texture. The outside box uses the technique of printing and bronzing for avoiding mass-producing to go wrong.
- Design Challenge
- Xishuangbanna of Yunnan in China is an ethnic minority habitation area. The local culture of Xishuangbanna is very abundant. Especially the colour of the local people's clothing is various and gorgeous. Therefore I applied the colour element of the local people's clothing on my illustration. The illustration has also applied the aesthetics of modern young consumer group. It provides not only a local feature element but also a modern aesthetics effect.
- Research
- Tasting tea has become a life attitude in this fast-paced era. The market seems to show up endless varieties of tea. After researching and analyzing the current market, I found that most of the flower tea products on the market are applying the flower as a design element on the packaging. The application of the culture element of Xishuangbanna on my packaging design of the tea product is for producing a greatly difference from existing packaging design of tea product on the market. The application of creative ideas on my design such as using peacock and the national costume is to represent local characteristics of Xishuangbanna. I believe it will provide a strong impression for the consumer. Moreover it presents a unique local culture of Xishuangbanna in the design.
- Inspiration
- The peacock is a unique animal in Xishuangbanna, Yunnan, China. The residents in Yunnan regard the peacock as a mascot. I use the peacock as the main element in my design. The peacock in the design combines with the leafy tea trees, local flowers, and the image of a girl who lives in the local rainforest. The design presents a harmonious picture of human and nature.
- Project Duration
- The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
- Operation Flow
- The homogenization of the flower tea on the current market is more serious. The design takes into consideration of making a difference with the existing products on the market. It creates a connotative and storytelling effect on our product. This design uses the Xishuangbanna’s elements which are peacock, tea tree, flower and girl. The idea of applying illustration on the design is to produce an easy-to-understand and impressive result. It provides a more direct and in-depth understanding of products for the consumer. I believe my design of the product will stand out among the current products on the market.
- Team Members
- Designer：Wen Liu
Designer：Fang Li
Designer：Weijie Kang - Image Credits
- Creater Wen Liu, Flower to Flora, 2018
Creater Fang Li, Flower to Flora, 2018
Creater Weijie Kang, Flower to Flora, 2018
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