Mi Band 3 Imballaghju di Braccetta Sportiva by Xiaomi

Mi Band 3 Imballaghju di Braccetta Sportiva by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argentu in Disignu di Imballaghju Competition Category.

ArgentuImballaghju· 2020

Mi Band 3 Imballaghju di Braccetta Sportiva

by Xiaomi

Client: Xiaomi

A' Design Award d'Argentu Winner in Imballaghju Category

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Verified Award Winner
Verify Award Status for #90017

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Band 3 Imballaghju di Braccetta Sportiva

Mi Band 3 hè un disegnu d'imballaghju per una braccetta sportiva. L'imballaghju impiega una simplice cifra 3 cum'è puntu visuale principale, circundata da un mutivu ispiratu à una pista d'atletica. U mutivu si spanna nant'à tutta a scatula è trasmette u muvimentu di u sportu à traversu linee simplice. A scatula hè taddata à stampu è piegata da carta, è misura 108 millimetri d'altezza, 75 millimetri di lunghezza è 32 millimetri di larghezza. Culori diffirenti marchjeghjanu e diverse versioni. A serie mantene un disegnu uniforme per stà visibile nant'à i scaffali di vendita.

The Recognition

About the A' Design Award d'Argentu

Mi Band 3 Imballaghju di Braccetta Sportiva hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Mi Band 3 Imballaghju di Braccetta Sportiva sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Mi Band 3 Imballaghju di Braccetta Sportiva hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The design task is to add some attractive elements to the packaging and make an outstanding look from the shelves. The whole series of packaging maintains a uniform design to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
Dimensions & Packaging: dimension
height 108, Length 75, width 32mm
Tags: Sport, band, electronic, packaging, colorful
Production Technology: material: Paper
Structure: paper die cut and fold to box.
Design Challenge: For a low-profile product that targets the lower end of the sports headset market, the whole series of products maintains a uniform design with rich colors to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
Research: Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 22.22 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the designers' task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspiration: Mi Band 3 packaging emphasizes the youth and energy frequently associated with this group of users, so the packaging uses a simple figure of 3 as the visual point, surrounded by a pattern design that draws inspiration from the athletics track. This pattern extends over the entire package, conveying the dynamicity of sports using simple lines. The Mi Band 3 series features several versions in different colors.
Project Duration: The project stared in July 2018 in Beijing China, finished in May 2019 in Beijing China
Operation Flow: In China, the electronic sport product packaging has the same feelings, which are cold, distant, and serious. The design hopes to bring energetic, color, and warm feelings to the product. The packaging delivers that the low-profit products also could have the best design.
Patents: Copyrights belong to Xiaomi Inc, 2019
Team Members: Design director: Lu Chen
Packaging designer: Jiangpeng Su
Packaging structure design: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge