Hong Kong Houseware Fair 2019 Funzione primaria : Installazione d'eventu da Hong Kong Trade Development Council

U designu Hong Kong Houseware Fair 2019 Funzione primaria : Installazione d'eventu da Hong Kong Trade Development Council hè un vincitore altamente stimatu di u prestigiosu premiu 2020 A' Design Award d'Argentu in a Categuria di Cumpetizione Avvenimentu.

ArgentuAvvenimentu· 2020

Hong Kong Houseware Fair 2019 Funzione primaria : Installazione d'eventu

da Hong Kong Trade Development Council

Cliente: Hong Kong Trade Development Council

Vincitore di u premiu A' Design Award d'Argentu in a Categuria Avvenimentu

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À propositu di Hong Kong Houseware Fair 2019 Funzione primaria : Installazione d'eventu

Testu : Hong Kong Houseware Fair 2019 hè un disegnu d'eventu creatu per una fiera cummerciale tenuta à u Hong Kong Convention and Exhibition Centre. U disegnu copre trè spazii : un'installazione d'accolta in u vestibulu d'entrata, un trattamentu d'entrata per a sala d'esposizione, è un display separatu di previsione di tendenze. L'installazione d'accolta misura 30 metri quadrati è 5 metri d'altezza è include un grande schermu LED. I materiali includenu un sistema d'aluminiu riutilizabile, lampade à striscia LED, pannelli acrilichi è tappetu biodegradabile. I culori è e forme pigliate da u rapportu di tendenze di l'industria leganu i trè spazii.

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À propositu di u A' Design Award d'Argentu

Hong Kong Houseware Fair 2019 Funzione primaria : Installazione d'eventu hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Hong Kong Houseware Fair 2019 Funzione primaria : Installazione d'eventu sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Hong Kong Houseware Fair 2019 Funzione primaria : Installazione d'eventu hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

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Pruprietà Uniche: To uplift the image 3 areas were provided by the event organiser inside the Convention and Exhibition Centre building for the 2019 Hong Kong Houseware Fair. First, a welcome installation at the venue’s entrance foyer, followed by an entrance treatment for the exhibition hall entry, then a separate trend forecast display showing 4 future predictions from the industry’s research report.
Dimensioni è Imballaghju: The welcome signage 30m2 x 5m high consisted of a large 3mm pitch LED screen. The materials include reusable aluminium system, LED stripe lights, acrylic panels, metal section structure, digital print, black sticker finish, vinyl graphics and biodegradable carpet. Similar materials were applied for the 16 square meters hall entry treatment. The trend display was built with bespoke cladding, furniture, images and visually curated products to reflect the individual trends forecast displays.
Etichette: Trade, Hong Kong, Houseware, Installation, Welcome, Signage, Exhibition, Design, Organiser, Fair, Trend Forecast, Central Display
Tecnulugia di Pruduzzione: A 30m2 x 5m high welcome installation consists of a large LED 3mm pitch screen. Other materials used include reusable aluminium structural system, LED stripe lights, black sticker finish, acrylic panels, digital print, vinyl graphics and biodegradable carpet. The same material specification was applied for the hall entry treatment and trend display area. All constructions and bespoke furniture were tested offsite for quicker reassembly and lit during the 3 days onsite timeline.
Sfida di Designu: Besides an onsite production of only 3 days, another challenge was finding a design concept to reflect the industry trend and stimulate the visitors. Since the 3 areas provided at the fair were far apart from each other, a common visual thread was required. The solution was to borrow elements from the trend forecast to develop an overarching concept for the 3 spaces provided by the organiser.
Ricerca: The research began with analysing the trend forecasts for the houseware industry. To relate the theme to this industry, a series of abstract interior settings were built under the Living Art concept for the welcome installation and entrance treatment. Selected colours, textures and lighting elements were taken from the trend forecast reports. This ensured a subconscious form of connection between the first two installations and the separate trend display area located at the concourse.
Ispirazione: Inspiration for both the welcome installation and exhibition hall entrance treatment derived from the official houseware industry tend report. From this, a selection of bold colours finishes and lit outline framework was chosen to produce a language of abstract interior settings. Subsequently, a separate trend display area edited images, materials, bespoke furniture and selected products to form the 4-physical interpretation of the industry’s trend forecast.
Durata di u Prugettu: The 2019 Hong Kong Houseware Fair project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 3 days starting from the 20th until 23rd of April 2019.
Flussu Operativu: The flow was a challenge as each area offered for the new design was spread out and an aesthetic link was required to draw the attention of the visitors. Therefore, the welcome installation and entrance treatment’s art direction reflected elements of the main trend display area. This provided a subliminal connection between all 3 spaces and helped elevated the aesthetics of the organisers work at the event.