A Valley In The City Centru d'Esperienza di Marketing by Song Han

A Valley In The City Centru d'Esperienza di Marketing by Song Han is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argentu in Disignu d'Interiori Competition Category.

ArgentuInteriori· 2020

A Valley In The City Centru d'Esperienza di Marketing

by Song Han

Client: Shenzhen Horizon Space Design Co., Ltd

A' Design Award d'Argentu Winner in Interiori Category

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Verified Award Winner

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The Design

About A Valley In The City Centru d'Esperienza di Marketing

A Valley In The City hè un centru d'esperienza di marketing chì u so internu piglia ispirazione da e culline, i borri è i fiumi di a pruvincia di Guangdong. E forme biòniche creanu un ambiente mudernu è minimalistu, cù un borru piattatu à l'internu di u paisaghju urbanu. U borru è e case chjose sò avvolti in lastre d'aluminiu biancu perforatu, chì danu à u spaziu un prufilu di strati varii. E aperture di e finestre sò sparse à traversu i muri per incorniciare e vedute longu u percorsu. Un'opera d'arte d'installazione di bambù fatta da eredi di l'artigianatu tradiziunale s'allarga circa 300 metri à traversu u spaziu.

The Recognition

About the A' Design Award d'Argentu

A Valley In The City Centru d'Esperienza di Marketing hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì A Valley In The City Centru d'Esperienza di Marketing sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. A Valley In The City Centru d'Esperienza di Marketing hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The space not only creates a futuristic experience, but even recaptures the well established tradition. The enclosed houses, village, alley, ravine and stream could bring back the sweet young days hidden in the depths of your mind.
Dimensions & Packaging: Installation artwork named Murmuring Zephyr,The length is about 300 meters.
Tags: Urban Ravines,Murmuring Zephyr，Estate Marketing Experience Center,Shenzhen Horizon Space Design Co., Ltd，Song Han ,
Production Technology: This is actually an installation artwork named Murmuring Zephyr. Making this masterpiece entails the ICH inheritors month long effort in folk bamboo handicraft.
The ravine and houses are all wrapped in white punched aluminum plates, which gives the space a profile of varying layers. At the same time, it conveys a futuristic, ethereal landscape.
Design Challenge: This is actually an installation artwork named Murmuring Zephyr. Making this masterpiece entails the ICH inheritors month long effort in folk bamboo handicraft.
Research: The space design gets its inspiration from Guangdong provinces hills, ravines and streams. Leveraging the bionics, this design creates a modern minimalist ambience, with a ravine hidden in the urbanscape.The space not only creates a futuristic experience, but even recaptures the well-established tradition. The enclosed houses, village, alley, ravine and stream could bring back the sweet young days hidden in the depths of your mind.
Inspiration: The space design gets its inspiration from Guangdong province hills, ravines and streams. Leveraging the bionics, this design creates a modern minimalist ambience, with a ravine hidden in the urbanscape.
Project Duration: The project started in April 2018 in Huizhou and finished in April 2019 in Rimini, and was exhibited in Huizhou in April 2019.
Operation Flow: The ravine and houses are all wrapped in white punched aluminum plates, which gives the space a profile of varying layers. At the same time, it conveys a futuristic, ethereal landscape. On the walls are scattered window apertures. These openings cannot only provoke your memories, but also create fine sights along the way. You can relish a garden, a space of rich layers.
Team Members: Shenzhen Horizon Space Design Co., Ltd.
Song Han
Image Credits: Main Image: Photographer XuFeng Jin, The reception area,Designer Song Han,2019.
Optional Image #1:Photographer XuFeng Jin, The reception area,Designer Song Han,2019.
Optional Image #2:Photographer XuFeng Jin, Discuss the area,Designer Song Han,2019.
Optional Image #3:Photographer XuFeng Jin, Discuss the area,Designer Song Han,2019.
Optional Image #4:Photographer XuFeng Jin, Art installation area,Designer Song Han,2019.