Antme Identità Corporativa by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 A' Design Award di Ferru in Disignu Graficu Competition Category.
FerruGrafica· 2020
Antme Identità Corporativa
Client: Ant:me
A' Design Award di Ferru Winner in Grafica Category
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- Verified Award Winner
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The Design
About Antme Identità Corporativa
Antme hè un prugramma d'identità corporativa creatu per una marca chì disegna è vende vistimenti per cani è chì offre corsi per i patroni è i so cani cumpagni. U logo unisce una persona è un cane disegnati cum'è cerchj, esprimendu u ligame trà e persone è i cani. U mutivu hè ripetutu è cumbinatu per custruisce mudelli chì si stendenu in parechje forme. Sti mudelli sò applicati à l'imballaghju di i prudutti, à i materiali d'ufficiu è à i media in linea. L'identità hè pensata per trasmette un carattere amichevule inseme cù l'esperienza prufessiunale di a marca.
The Recognition
About the A' Design Award di Ferru
Antme Identità Corporativa hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Antme Identità Corporativa sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Antme Identità Corporativa hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Antme's brand orientations are amusement bonding, adorable design and eternal friendship. In Antme's logo system, values that the brand pursues are well melted, so the brand logo shape is completed.
- Dimensions & Packaging
- Antme not simply sells dog clothing, but also designs dog clothing themselves and offers various classes for customers and their precious companion dogs. Antme was born with the genuine brand value, and based on that the project was worked.
- Tags
- Antme, CI, BI, Corporate Identity, Brand Identity, Branding
- Production Technology
- Antme's logo and motif express the fun time people and dogs interact, while also containing the roles and functions that Antme performs in it. Motifs are expressed in a way that connects a person and a dog made in the form of a circle. This motif is assembled and combined to extend into various forms of the pattern. These patterns apply to the type of on-offline media that Antme meets the world.
- Design Challenge
- We did a lot of research to find graphics to emphasize the brand's expertise while matching cute logo. We developed such graphics by focusing on the meaning of connection.
- Research
- We created a graphic with the meaning of connection to create a variety of application designs used within the brand. It has been applied to packages that contain products and to supplies that are needed for business.
- Inspiration
- Antme's business can't exist without a fundamental love for a dog. Therefore, we expressed the logo that combines the mind that connects man to dogs and the clothing of Antme as the final brand identity.
- Project Duration
- The project started in December 2018 and finished in March 2019 in Republic of Korea.
- Operation Flow
- Antme's visual graphic means communion between a dog and a person. Antme's logo and motif express the fun time people and dogs interact, while also containing the roles and functions that Antme performs in it. Motifs are expressed in a way that connects a person and a dog made in the form of circles.
- Team Members
- Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim
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