Seotun Saram Interfaccia d'Applicazione Mobile by Donggyun Kang

Seotun Saram Interfaccia d'Applicazione Mobile by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 A' Design Award di Ferru in Mubile Competition Category.

FerruMubile· 2020

Seotun Saram Interfaccia d'Applicazione Mobile

by Donggyun Kang

Client: Seotun Saram

A' Design Award di Ferru Winner in Mubile Category

14,400

Verified Award Winner

Verify Award Status for #92825

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Seotun Saram Interfaccia d'Applicazione Mobile

Seotun Saram hè un'interfaccia d'applicazione mobile chì cunnetta e persone chì cercanu un accumpagnamentu psiculogicu cù cunsiglieri prufessiunali qualificati. U nome si riferisce à qualcunu chì ùn hè ancu abbistu, è u serviziu seguita l'idea chì ognunu principia in modu maladrettu. Una fiaba spiega u prucessu di cunsigliu in modu simplice per l'utilizatori chì ùn cunnoscenu micca stu tippu d'accumpagnamentu. Duie persunaggi appariscenu in a storia: Seotun, un cunsigliatu chì vaga senza scopu, è Gobukki, un cunsiglieru lentu ma fidatu. Texture di carta calde, toni navy di celu nutturnu è icone disegnate à manu formanu l'identità visuale.

The Recognition

About the A' Design Award di Ferru

Seotun Saram Interfaccia d'Applicazione Mobile hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Seotun Saram Interfaccia d'Applicazione Mobile sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Seotun Saram Interfaccia d'Applicazione Mobile hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' They made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Dimensions & Packaging: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Tags: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Production Technology: They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Design Challenge: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Research: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Inspiration: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. They wanted people to get good counseling service through this and hoped their life to be warmer.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: They wanted to enable clients to get skilled counseling in a safer setting.They tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim