Terark Cuncezzione d'Identità Visuale by Tong Wen

Terark Cuncezzione d'Identità Visuale by Tong Wen is a highly esteemed winner of the very prestigious 2020 A' Design Award di Ferru in Disignu Graficu Competition Category.

FerruGrafica· 2020

Terark Cuncezzione d'Identità Visuale

by Tong Wen

Client: Tong Wen

A' Design Award di Ferru Winner in Grafica Category

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Verified Award Winner
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Colors

The Design

About Terark Cuncezzione d'Identità Visuale

Terark hè un'identità visuale cuncepita per una sucietà tecnologica chì furnisce servizii di trattamentu di big data. A cuncezzione hè basata annantu à una matrice di punti cumbinata cù parechji culori sfumati. I punti liati in manera fluida formanu a lettera T, a prima lettera di u nome di a sucietà. Sò state furnite parechje sfumature (shaders) di gradiente, in modu chì l'identità pò esse adattata à parechji usi. Un caratteru persunalizatu è un mudellu di punti sò stati ancu furniti per l'usu in stampa è in altri materiali. L'identità hè stata applicata à brochures, annuarii, carte di visita è buttiglie d'acqua.

The Recognition

About the A' Design Award di Ferru

Terark Cuncezzione d'Identità Visuale hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Terark Cuncezzione d'Identità Visuale sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Terark Cuncezzione d'Identità Visuale hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
Dimensions & Packaging: Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
Tags: Technology, branding, identity, logo, font
Production Technology: Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
Design Challenge: As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
Research: Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
Inspiration: Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
Project Duration: This project took 3 month from end to end. Main design part was done in San Francisco.
Operation Flow: First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.