Heytea Lab Shenzhen OCT Harbor Cuncezzione d'Interni di Vendita by Uno Chan is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Oru in Disignu d'Interiori Competition Category.
OruInteriori· 2020
Heytea Lab Shenzhen OCT Harbor Cuncezzione d'Interni di Vendita
by Uno Chan
Client: TOMO Interior Design Firm
A' Design Award d'Oru Winner in Interiori Category
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- Verified Award Winner
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The Design
About Heytea Lab Shenzhen OCT Harbor Cuncezzione d'Interni di Vendita
Heytea Lab Shenzhen OCT Harbor hè una cuncezzione d'interni di vendita per u magazinu di punta d'una marca di tè. U spaziu copre 1300 metri quadrati è hè divisu in cinque laboratorii tematichi. U laburatoriu perifericu, u laburatoriu di fabricazione di ghjacciu, u laburatoriu di dolci è u laburatoriu d'illustrazione sò piazzati à u primu pianu, è u laburatoriu di tea geek hè piazzatu à u secondu pianu. Una scalinata geometrica cunnetta i dui livelli è forma u centru visuale di l'internu. Lumi in striscia è filmi luminosi sò incrustati in u sulaghju è in e griglie metalliche. E lastre di schiuma d'aluminiu nantu à i muri laterali cuntrastanu cù u metallu spazzulatu satinatu.
The Recognition
About the A' Design Award d'Oru
Heytea Lab Shenzhen OCT Harbor Cuncezzione d'Interni di Vendita hè un vincitore di u premiu A' Design Award d'Oru, una ricunniscenza immensamente prestigiosa attribuita à i disegni di prima categuria, maravigliosi è straordinarii. I vincitori d'Oru sò creazioni estremamente innuvatrici, assai visiunarie è lucentemente abbagliante chì riflettenu u geniu, a saviezza è l'abilità di i so disegnatori. Si aspetta chì Heytea Lab Shenzhen OCT Harbor Cuncezzione d'Interni di Vendita sia una invenzione assai elogiata, pionera di tendenze è monumentale, chì furnisce un valore senza precedente. Stu disegnu vincitore di u premiu A' Design Award d'Oru hè un prughjettu spettaculare è rispettatu chì benefizia assai è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Heytea Lab Shenzhen OCT Harbor Cuncezzione d'Interni di Vendita crea sentimenti intensi di disideriu, evoca passione, incuraghjisce a creatività è ci affascina.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- According to its market positioning and business strategies, Shenzhen Heytea Lab is designed as the first flagship store in the city. It is a successful practice based on the analysis of the current consumption habits and trends. By integrating commodity and experience with social function, this project is devoted to providing brand new consumption experience.
- Dimensions & Packaging
- The project covers a total of 1300 square meters. The interior space is divided into five different laboratories: the peripheral lab, the ice-making lab, the dessert lab and the illustration lab on the first floor as well as the tea geek lab on the second floor.
- Tags
- Interior, Commercial, New Tea, Chain Store, Cool, Pure, Heytea, LED, Youthful Atmosphere
- Production Technology
- The strip lights and light films are inlaid in the ceiling and the metal grilles to highlight the simplicity and elegance of the space. And the aluminum foam sheet covering the side walls is in contrast with the delicate satin brushed metal. Sitting by the window, you can have a great view of the luxuriant green and feel relaxed and refreshed.
- Design Challenge
- The ceiling of the Tea Geek Lab is designed according to the pitched roof to form blocks of different textures, against which a moon-shaped art decoration was created. With the moon hanging against the "starry sky" on the LED screen, a beautiful picture is gradually unfolding before people.
- Research
- Today, in face of the new consumer groups and new consumerism, how can we help Heytea, a popular new tea brand, to convey its individuality and to demonstrate its business strategies in product innovation, experience innovation and business integration? Optimizing every possible consumption procedure and creating immersive and interactive consumer experience are the basic logic for DOME DESIGN in the design of Shenzhen Heytea Lab.
- Inspiration
- Facing the complex background and business environment, the designer is based on the insights of the consumption experiences that the brand will bring to the consumers. The design goes beyond the conventional reference system, deconstructs the consumers' demands and feelings, and extends the potential value of Heytea in the background. Finally, by planning and operating, designers have successfully created the space value and new experiences with unique creativity.
- Project Duration
- The project started in March 2019 in Shenzhen and finished in September 2019 in Shenzhen.
- Operation Flow
- The geometric staircase leads customers to different labs on the first and second floors, and it is also the visual center of space.
- Patents
- Copyrights belong to Uno Chan, 2019.
- Team Members
- Uno Chan
Fei Xiao - Image Credits
- Image #1: Photographer En Xiao, Tea Geek Lab, 2019.
Image #2: Photographer En Xiao, Tea Geek Lab 2, 2019.
Image #3: Photographer En Xiao, Tea Geek Lab 3, 2019.
Image #4: Photographer En Xiao, Peripheral Lab, 2019.
Image #5: Photographer En Xiao, Artistic Installation, 2019.
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