Holiday Gift Set Primary Function: Imballaghju di Set Rigalu by Salvita Bingelyte

Holiday Gift Set Primary Function: Imballaghju di Set Rigalu by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argentu in Disignu di Imballaghju Competition Category.

ArgentuImballaghju· 2020

Holiday Gift Set Primary Function: Imballaghju di Set Rigalu

by Salvita Bingelyte

Client: Salvita Design

A' Design Award d'Argentu Winner in Imballaghju Category

26,738

Verified Award Winner

Verify Award Status for #99230

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Holiday Gift Set Primary Function: Imballaghju di Set Rigalu

Set Rigalu di Festa hè un dissegnu d'imballaghju per una racolta di rigali di festa consumabili. U set cuntene una tavuletta di ciucculata di 80 g, un pacchettu di tè d'erbe di 40 g, un vasu di mele naturale di 200 g è una candela prufumata à a canella di 140 g. L'illustrazioni sò ispirate da Zemyna, a dea lituana di a terra, mustrata quì cum'è una figura muderna chì porta scarpi sportivi è cuffie. I capelli longhi è bianchi di a dea richjamanu a neve è l'imaghjini festive familiari. Una paletta di culori naturali smorzati riflette l'ingredienti. Si adopranu a stampa offset, a flexografia è a stampa digitale.

The Recognition

About the A' Design Award d'Argentu

Holiday Gift Set Primary Function: Imballaghju di Set Rigalu hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Holiday Gift Set Primary Function: Imballaghju di Set Rigalu sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Holiday Gift Set Primary Function: Imballaghju di Set Rigalu hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
Dimensions & Packaging: Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
Tags: Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
Production Technology: Offset, flexography and digital printing.
Design Challenge: It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
Research: Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
Inspiration: Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
Project Duration: Started in July and finished in November, 2019 in Vilnius, Lithuania.
Operation Flow: This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
Image Credits: Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)