Hopapops Zdravá Svačina by Angela Spindler

Hopapops Zdravá Svačina by Angela Spindler is a highly esteemed winner of the very prestigious 2020 Železná cena A' Design Award in Design obalů Competition Category.

ŽelezoObaly· 2020

Hopapops Zdravá Svačina

by Angela Spindler

Client: Depot Creative

Železná cena A' Design Award Winner in Obaly Category

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Verified Award Winner

Verify Award Status for #101038

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hopapops Zdravá Svačina

Úkoly projektu: Pojmenování, vytvoření značky a design balení pro semena leknínu se zaměřením na americké spotřebitele. Výzvou bylo, jak zaujmout trh, který nezbytně neslyšel o klíčové složce, semenech leknínu. Řešení zaměřené na výkřik regálů, jednoduchou hierarchii informací a prominentní vizuály složek. Na obrázku, který tvoří přední i zadní stranu obalu, je produkt a varianta příchuti. Nerovnoměrná povaha typografie značky Hopapops dodává batohům drzý odraz a doplňuje zábavný tón hlasu vytvořený pro značku.

The Recognition

About the Železná cena A' Design Award

Hopapops Zdravá Svačina je vítězem Železné ceny A' Design Award, prestižního uznání udělovaného dobrým designům, které splňují profesní a průmyslové požadavky očekávané od dobře navržených výtvorů. Železní vítězové prokazují velké dovednosti, vysokou specializaci, odborné porozumění a tvůrčí kapacitu svých tvůrců. Očekává se, že Hopapops Zdravá Svačina bude vysoce ceněným, obdivovaným a oblíbeným výtvorem, který je praktický a inovativní. Tento design, který získal Železnou cenu A' Design Award, integruje osvědčené postupy odvětví a má kompetentní technické vlastnosti spojené s know-how a talentem. Hopapops Zdravá Svačina je vážen pro svou důkladnost a je navržen tak, aby poskytoval zlepšení kvality života, která pomáhají činit svět lepším místem.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The founders of this snack startup asked us to name, brand and package their version of popped water lily seeds, targeted at US consumers.

The main challenge was how to grab a market that likely hasn’t even heard of eating the main ingredient, water lily seeds, at all? First up, we chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals.
Dimensions & Packaging: Flow wrap packaging, digitally printed in US. Two pack sizes 1oz and 2.3 oz, printed CMYK. Offset versions printed CMYK, plus matt/spot UV Varnish. Material size 11 inches x 8 inches and 15 inches x 11 inches. 10 SKU's in total.
Tags: Superfood, Healthy Snack Packaging, Packaging, Pouch Packaging, Superfood Snack Food Packaging, Branding and Packaging, Logo Design, Illustration
Production Technology: Pouches produced digitally for initial short production run. Thereafter gravure. CMYK, plus x2 spot colours per pouch with Spot UV gloss
Design Challenge: The timeline! We had to research, name and develop the brand / packaging and all the assets in 4 months ready for the product launch at a major US Trade Show.
Research: This product was relatively unknown so we decided to cover the entire pack with the product. We wanted consumers to understand the product's texture, shape and size immediately. We knew the target audience wanted flavour experiences and wanted to communicate seasoning rather than strong flavours hence the pieces of fruit/vegetable just poking through the puffed seeds.
We developed a fun tone of voice for the brand while singing its health credentials.
Inspiration: The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant.

A nutritionally dense product, gave reason to fill the entire face of the pack with product, and is a nod to how filling it is.
Project Duration: The projected commenced in March 2019, finished in September 2019. All work was generated in Sydney for a launch in the USA.
Operation Flow: This is a snack brand, the 1.oz version is designed for one while the 2.3 oz is designed as a family or share pack.
Team Members: Angela Spindler - Creative Director/Designer
Anneke Decker - Finished Artist/Retoucher
Anna Makarova - Illustrator
Image Credits: Illustrator: Anna Makarova