Ugly Monster Obal na nanuk by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Bronzová cena A' Design Award in Design obalů Competition Category.
BronzObaly· 2020
Ugly Monster Obal na nanuk
Client: JBBC Branding Consultancy
Bronzová cena A' Design Award Winner in Obaly Category
Verified Award Winner
Verify Award Status for #101073The Design
About Ugly Monster Obal na nanuk
Ugly Monster je obal pro produkt nanuků vyráběných na Tchaj-wanu. Design zobrazuje zelenou postavičku s hrbolatým povrchem, inspirovanou guavou, ovocem pěstovaným ve městě Yanchao. Fluorescenční zelená barva dodává postavičce pozitivní a živý vzhled. Tělo a nohy mají nevyvážený poměr a postavička nemá ruce, což jí propůjčuje vtipný vzhled. Obal má rozměry 70 mm na šířku, 195 mm na délku a 20 mm na výšku. Cílem je propagovat produkt a upozornit na malé město a jeho zemědělce.
The Recognition
About the Bronzová cena A' Design Award
Ugly Monster Obal na nanuk je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Ugly Monster Obal na nanuk bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Ugly Monster Obal na nanuk nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
- Dimensions & Packaging
- Width 70mm x Length 195mm x Height 20mm
- Tags
- Guava, Farmers, Popsicle, Food, Ugly Monster
- Production Technology
- "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
- Inspiration
- As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
- Project Duration
- The project started in June 2019 and finished in December 2019 in Taiwan.
- Operation Flow
- The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
- Patents
- Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
- Team Members
- Designer: Huiyu Zhuang
Director: Jiunguo Yu - Image Credits
- Jblossom Branding Consultancy Co., Ltd.
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