Wen Niang Láhev na žluté rýžové víno by Tiger Pan

Wen Niang Láhev na žluté rýžové víno by Tiger Pan is a highly esteemed winner of the very prestigious 2020 Zlatá cena A' Design Award in Design obalů Competition Category.

ZlatoObaly· 2020

Wen Niang Láhev na žluté rýžové víno

by Tiger Pan

Client: Shenzhen Wanshengtang Industry Co., Ltd

Zlatá cena A' Design Award Winner in Obaly Category

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Verified Award Winner
Verify Award Status for #101157

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wen Niang Láhev na žluté rýžové víno

Wen Niang je obalový design vytvořený pro čínské žluté rýžové víno. Láhev je vyrobena ze skla, zatímco většina žlutého rýžového vína se balí do keramiky. Skleněný povrch dodává lesk a texturu. Na plecích láhve je vyražen jeřáb s roztaženými křídly, který pokrývá více než 320 stupňů povrchu. Jeřáb zaujímá v orientální kultuře vysoké postavení, kde symbolizuje čestnost, eleganci, zdraví a dlouhý život. Láhev měří 90 milimetrů v průměru a 260 milimetrů na výšku. Moderní tvar má za cíl zaujmout mladší spotřebitele.

The Recognition

About the Zlatá cena A' Design Award

Wen Niang Láhev na žluté rýžové víno je vítězem Zlaté ceny A' Design Award, nesmírně prestižního uznání udělovaného prvotřídním, úžasným a vynikajícím designům. Zlatí vítězové jsou mimořádně inovativní, vysoce vizionářské a oslnivě okouzlující výtvory, které odrážejí génia, moudrost a um svých designérů. Očekává se, že Wen Niang Láhev na žluté rýžové víno bude vysoce oceňovaným, trendy udávajícím a monumentálním vynálezem, který přináší dosud nevídanou hodnotu. Tento design, který získal Zlatou cenu A' Design Award, je velkolepý, respektovaný projekt, který velmi prospívá a posouvá hranice umění, vědy, designu a technologií. Wen Niang Láhev na žluté rýžové víno vyvolává silné pocity touhy, probouzí vášeň, podporuje kreativitu a fascinuje nás.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wen Niang is product developed jointly by Wanshengtang and Guyuelongshan,the most famous producer of Chinese yellow rice wine.The product is made with an aim to raise public attention to this wine,as the developing of its market is falling far behind those of other alcohol products.We adopt modern techniques and crafts to present a traditional wine's package.
Dimensions & Packaging: Diameter: 90mm
Height:260mm
Tags: yellow wine, rice wine, tigerpan, crane, embossment, Wen Niang
Production Technology: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The wing-spreading crane is embossed on the shoulder-dropping bottle, which brings the traditional wine to a modern, more graceful and fascinating level, drawing attention of younger consumers.
Design Challenge: How to emboss a spreading crane on a glass bottle is a major challenge of this case. Most embossment works are normally covering a certain angle, instead of 360 degrees' encirclement. This spreading crane will cover over 320 degree of bottle and all details must be perfected. Therefore, both the illustration and the embossment are both following an industrial guide, so that the crane and the bottle can be produced aesthetically and repeatably.
Research: Yellow rice wine is one of the most important three fermented alcohol drinks, occupying a key position in Chinese culture. Compared with Chinese white spirits, it is more healthy and mild. Most products of yellow rice wine are packed in ceramics, which is costly and counterproductive, to achieve the effect of localization. Graphic design or bottle shaping are limited on ceramics. Wen Niang, however, breaks the constraint of packaging material and adopt glass to rejuvenate the old wine.
Inspiration: A crane surrounds the glass bottle so to endow the wine with life and soul.Crane possesses a lofty position in oriental culture.It stands for integrity and elegancy in personality, health and longevity in body,which is same with the function of the health-preserving wine.Through a modern package of the old wine,we aim to draw the young's attention and spread the Chinese culture of crane.
Project Duration: The project lasts 2 months, designed in Shenzhen and produced in Shaoxing, Zhejiang.
Operation Flow: The packaging design raises heated discussions in the industry, not only because Wen Niang has subverted the stereotype of yellow rice wine, but also because it balances out between traditional alcohol culture and modern design language.
Team Members: Designer: Tiger Pan, Qian Chi
Illustrator:Ping Yi
Image Presentation: Juanjuan Wu
Technician: Zhangkun Xie
Project Manager: Crystal You
Image Credits: Image #1:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #2:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #3:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #4:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #5:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You