Kuniichi Potravinový Obal by Katsunari Shishido

Kuniichi Potravinový Obal by Katsunari Shishido is a highly esteemed winner of the very prestigious 2020 Zlatá cena A' Design Award in Design obalů Competition Category.

ZlatoObaly· 2020

Kuniichi Potravinový Obal

by Katsunari Shishido

Client: Cocodoru

Zlatá cena A' Design Award Winner in Obaly Category

70,149
Verified Award Winner
Verify Award Status for #101229

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Kuniichi Potravinový Obal

Tradiční japonské konzervované jídlo Tsukudani není ve světě dobře známo. Dušená mísa na bázi sójové omáčky kombinující různé mořské plody a přísady do půdy. Nové balení obsahuje devět štítků určených k modernizaci tradičních japonských vzorů a vyjádření vlastností složek. Nové logo značky je navrženo s očekáváním pokračování této tradice pro dalších 100 let.

The Recognition

About the Zlatá cena A' Design Award

Kuniichi Potravinový Obal je vítězem Zlaté ceny A' Design Award, nesmírně prestižního uznání udělovaného prvotřídním, úžasným a vynikajícím designům. Zlatí vítězové jsou mimořádně inovativní, vysoce vizionářské a oslnivě okouzlující výtvory, které odrážejí génia, moudrost a um svých designérů. Očekává se, že Kuniichi Potravinový Obal bude vysoce oceňovaným, trendy udávajícím a monumentálním vynálezem, který přináší dosud nevídanou hodnotu. Tento design, který získal Zlatou cenu A' Design Award, je velkolepý, respektovaný projekt, který velmi prospívá a posouvá hranice umění, vědy, designu a technologií. Kuniichi Potravinový Obal vyvolává silné pocity touhy, probouzí vášeň, podporuje kreativitu a fascinuje nás.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a package design of Japanese traditional food (food boiled in soy sauce) and we aimed for a package that attracted viewers' interest in order to make it easier to purchase this product. A cubic shape that can be expressed richly and enjoyed by touching people. As a result, young people and the elderly have been chosen and new developments have been brought as gifts. And before developing the package, we started by creating a new logo first. We designed a logo to launch a new brand with a new naming.
Dimensions & Packaging: Size: High 75 x Wide75 x Depth75mm / Print: CMYK(350dpi) / Color variations: 9 variations
Tags: japanese, food, package, graphic, textile, pattern, illustration, colorful
Production Technology: Designed to promote display and willingness to buy. When displaying products at stores, etc., a large number of products can be stacked, and the square design enables various display methods, so that products can be displayed freely and unified anywhere.The result was that people who saw the product show were attracted, and instead of buying one, they could buy three and six together.
Design Challenge: In order to target products to a wide range of generations, we started by creating new logos first. I designed the logo for the launch of a new brand with a new naming from the company name.
Research: We anticipated that the variety of various flavors would increase, and verified the coloring and patterns suitable for the ingredients.It can be easily identified in the current product lineup, and it can respond to future additional lineups.
Inspiration: Japanese food called Tsukudani (food boiled in soy sauce) is not popular among young people, so there was a problem that there were few opportunities to see it. So, I devised a package design that would give my interest to hands such as gifts like sweets, and it was brilliantly spread from the young generation to the elderly.
Project Duration: Started selling at department stores and shopping malls nationwide in 2019 as a new brand of a Tsukudani manufacturer in Mie, Japan.
Operation Flow: The problem was that the Japanese food Tsukudani (food boiled in soy sauce) was not very popular with younger generations. I wanted to make this Tsukudani easy for young people to touch like sweets. Thinking about purchasing as a gift or souvenir, and developing flavor variations with color and Illustration pattern combinations, young people were also hit and the set purchase was even more successful.