Rosé Primární funkce: Vinná etiketa by Ximena Ureta

Rosé Primární funkce: Vinná etiketa by Ximena Ureta is a highly esteemed winner of the very prestigious 2020 Bronzová cena A' Design Award in Design obalů Competition Category.

BronzObaly· 2020

Rosé Primární funkce: Vinná etiketa

by Ximena Ureta

Client: Concha y Toro

Bronzová cena A' Design Award Winner in Obaly Category

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Verified Award Winner

Verify Award Status for #101247

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Colors

The Design

About Rosé Primární funkce: Vinná etiketa

Text: Rose je vinná etiketa navržená pro růžové víno vyráběné v Chile. Etiketa má rozměry 85 x 90 milimetrů a je tištěna na texturovaném papíru o gramáži 89 gramů na metr čtvereční. Pomocí digitálního ofsetu je nanesenona pět speciálních barev, doplněných zlatou a černou fólií, reliéfem a basreliéfem. Design je inspirován růžemi, okvětními lístky, vinnou révou a jemnými barvami večerní oblohy. Úponky révy se proplétají kolem textu. Láhev má objem 375 mililitrů, což je malý formát, který je pro tuto kategorii vína v Chile novinkou.

The Recognition

About the Bronzová cena A' Design Award

Rosé Primární funkce: Vinná etiketa je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Rosé Primární funkce: Vinná etiketa bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Rosé Primární funkce: Vinná etiketa nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a delicate and feminine design, which comes to meet the world trend in consumption of Rose led by women. The function of this product is to strengthen their complicity, and connect them with life’s simple and special moments, in order to foster the enjoyment of a young community. Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This Rose is pioneering its category in Chile, launching in a small size of 375 ml.
Dimensions & Packaging: Label Dimension: 85x90 mm
Tags: wine label, packaging, design, label, wine, concha y toro, ximena ureta
Production Technology: Printed on Aconcagua Martele paper 89 grs / m2, in 5 special colors, in Digital Offset with gold-foil, black-foil, relief and bas-relief finishings.
Design Challenge: We researched different Rose packagings around the world, to produce a unique and original design among products of the same Rose vine, whose target group were also women from different countries.
Research: The Rose de Concha y Toro label conveys elegance and femininity. It was harvested in 2019, its origin is 79% of Itata and 21% of the Central Valley of Chile, it contains in its strains, 76% of Cinsault, 9% of Carmenere, 9% of Syrah and 3% of Garnacha It was bottled in June 2019. Its soil is clay loam type, granitic colluvial, and very good permeability; of an exquisite pale damask color with strawberry aroma, and delicate notes of grapefruit and melon, in addition to subtle floral aromas.
Inspiration: The Rose packaging for Concha y Toro is inspired by the delicacy of roses, petals, and their fragrance. By spring, the freshness of its colors, and the subtlety of fruity notes, such as grapefruit, pomegranate and melon. By vineyards and their leaves. By nature. By the tranquility evoked by the last shades with which the clouds and the sea are dyed in the evening. Its inspiration is elegant, soft and feminine.
Project Duration: This project started in November 2018 in Santiago of Chile and finished in March 2019.
Operation Flow: Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This product is usually consumed cold, and it is ideal to accompany as an appetizer. It has perfect pairing with cheeses as well as light entrees and fresh salads.
Team Members: Art Direction and Design: Ximena Ureta
Production: Juan Rojas
Label Print: CCL Label Chile
Image Credits: Diego Agurto