Women of Wonder University Značka identity by Salvita Bingelyte

Women of Wonder University Značka identity by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Bronzová cena A' Design Award in Grafika Competition Category.

BronzGrafika· 2020

Women of Wonder University Značka identity

by Salvita Bingelyte

Client: Salvita Design

Bronzová cena A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Women of Wonder University Značka identity

Book Text: Women of Wonder University je značková identita vytvořená pro dvanáctitýdenní kurz, který připravuje ženy na budoucí pracovní a životní rovnováhu. Identita spojuje první písmena slov Women of Wonder do krátkého slova WoW, zapsaného tučným písmem. Růžová barva symbolizuje ženskost a příležitost, světle modrá otevřenost a perspektivu, a tmavě modrá důvěru a znalosti. Barevné logo se používá na bílém pozadí, zatímco bílé logo se používá na výrazných barevných pozadích. Design dodává platformě vysokou viditelnost a energii.

The Recognition

About the Bronzová cena A' Design Award

Women of Wonder University Značka identity je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Women of Wonder University Značka identity bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Women of Wonder University Značka identity nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: WoW University is a twelve week course offered through an innovative platform, packed with theory and practice to help every woman get started in her life long journey so they can be an even bigger WoW. The courses consist of practical and theoretical lessons about creativity, self discovery, collaboration and the realization of ideas, both online and at the university. These are key soft skills that will be more important than technical skills for a successful career in the future.
Dimensions & Packaging: The colored logo can be used on a white background, while bright backgrounds are best highlighted with a white logo.
Tags: University, women, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use bright colors. Pink symbolizes femininity and opportunity, light blue represents openness and perspective, and dark blue symbolizes trust and knowledge.
Design Challenge: To create a logo for a future women university that would stand apart from the regular universities.
Research: Inspired by women power, I created a modern, stylish and catchy university logotype. The bold, colorful and vivid style sets WoW University apart from other brands.
Inspiration: The Women of Wonder University is an innovative science platform designed to prepare women for future work, life balance. Gender inequality is growing and WoW wants women to grow and feel confident about their future. Professionals, professors, mentors and lifelong learning enthusiasts come together to share everything they know with students, the women of the future.
Project Duration: Started in November 2019 and finished December 2019 in Vilnius, Lithuania.
Operation Flow: I created a new logo and brand identity for the Women of Wonder University. The goal was to appeal to a new generation of women who are too busy to attend a full time university. The first letters of Women of Wonder are joined together to create a nice and powerful word abbreviation, WoW. With a strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Image Credits: Copywriter Erin Hope Stevens