Huade Vizuální Identita Města by Fu Yong is a highly esteemed winner of the very prestigious 2020 Železná cena A' Design Award in Grafika Competition Category.
ŽelezoGrafika· 2020
Huade Vizuální Identita Města
by Fu Yong
Client: Huade
Železná cena A' Design Award Winner in Grafika Category
Verified Award Winner
Verify Award Status for #102148The Design
About Huade Vizuální Identita Města
Huade byl kdysi důležitou vojenskou základnou pro obranu severních hranic Číny. Opuštěná vojenská zařízení mohou rozvíjet vojenské zkušenosti a cestovní ruch a řídit ekonomický rozvoj měst. Design je inspirován knoflíkem, symboly pauzy a startu v tlačítku znamenají, že pozastaví práci a zahájí cestu Huade. Kombinace symbolu pauzy a startu a pentagramu je anglický Abb. HD Huade. Pěticípá hvězda je součástí vojenské vlajky a nárameníku. Huade si vždy pamatuje a vzdává hold hrdinům, kteří během války bránili zemi.
The Recognition
About the Železná cena A' Design Award
Huade Vizuální Identita Města je vítězem Železné ceny A' Design Award, prestižního uznání udělovaného dobrým designům, které splňují profesní a průmyslové požadavky očekávané od dobře navržených výtvorů. Železní vítězové prokazují velké dovednosti, vysokou specializaci, odborné porozumění a tvůrčí kapacitu svých tvůrců. Očekává se, že Huade Vizuální Identita Města bude vysoce ceněným, obdivovaným a oblíbeným výtvorem, který je praktický a inovativní. Tento design, který získal Železnou cenu A' Design Award, integruje osvědčené postupy odvětví a má kompetentní technické vlastnosti spojené s know-how a talentem. Huade Vizuální Identita Města je vážen pro svou důkladnost a je navržen tak, aby poskytoval zlepšení kvality života, která pomáhají činit svět lepším místem.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Button is closely related to the military. The pause and start symbol means that people suspend their busy work, give themselves a vacation, and start the journey of the Huade military experience. The combination of the pause and start symbol and the pentagram is the English abbreviation HD of Huade. The five-pointed star is part of the banner of the Chinese army and part of the military epaulets. Huade will always remember and pay tribute to the heroes who defended the country during the war.
- Dimensions & Packaging
- The material of the sign should be selected according to the use environment. For smaller applications, the recognition of the pentagram is the limit.
- Tags
- City, Brand, Logo, Military experience, Travel, North, Patriotic, Forward, Red, Fu yong
- Production Technology
- The city has their own features, city logo is to convey one of the most important characteristics to the public, becoming a unique label for the city. Graphics must have both cultural and historical precipitation, as well as modernity.
- Design Challenge
- The difficulty is how to express the history of military bases in modern visual language. Starting with the military flag and clothing, found a common symbol that is the pentagram. The pause and start symbols in the Internet era combine the five pointed star to perfectly combine the two.
- Research
- After receiving the design invitation, I went to Huade for a survey and research to understand the history and current situation of this city. Through interviews with citizens, professionals, and government officials, everyone agreed that the previous military base is the most representative city symbol.
- Inspiration
- The city of Huade was once an important military base for defending China's northern frontiers. Abandoned military facilities can develop military experience and tourism industries, promote urban economic development, and increase the popularity of city. The design is inspired by a button.
- Project Duration
- The project started in July 2019 in Beijing and finished in February 2020 in Beijing
- Operation Flow
- The logo can be presented on a white background or can be used against a red background to form a unified visual style.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
