New Vision Obal na džus by Ye Wang and Wei Chen

New Vision Obal na džus by Ye Wang and Wei Chen is a highly esteemed winner of the very prestigious 2020 Železná cena A' Design Award in Design obalů Competition Category.

ŽelezoObaly· 2020

New Vision Obal na džus

by Ye Wang and Wei Chen

Client: Nanpai Farm

Železná cena A' Design Award Winner in Obaly Category

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Verified Award Winner

Verify Award Status for #103664

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About New Vision Obal na džus

New Vision je řada obalů na džus navržená pro ovocnou farmu. Každá láhev nese odlišnou grafiku ovoce vytvořenou pomocí designového softwaru a vyrobenou technologií laserového tisku. Grafika převádí bohatou výživovou hodnotu džusu do jednoduchých vizuálních forem, které si lze snadno zapamatovat. Řada má za cíl odlišit se od konvenčních obalů na džus v supermarketech, aby zákazníci mohli rychle rozlišit a identifikovat jednotlivé druhy. Každá láhev měří 220 milimetrů na výšku a 64 milimetrů v průměru.

The Recognition

About the Železná cena A' Design Award

New Vision Obal na džus je vítězem Železné ceny A' Design Award, prestižního uznání udělovaného dobrým designům, které splňují profesní a průmyslové požadavky očekávané od dobře navržených výtvorů. Železní vítězové prokazují velké dovednosti, vysokou specializaci, odborné porozumění a tvůrčí kapacitu svých tvůrců. Očekává se, že New Vision Obal na džus bude vysoce ceněným, obdivovaným a oblíbeným výtvorem, který je praktický a inovativní. Tento design, který získal Železnou cenu A' Design Award, integruje osvědčené postupy odvětví a má kompetentní technické vlastnosti spojené s know-how a talentem. New Vision Obal na džus je vážen pro svou důkladnost a je navržen tak, aby poskytoval zlepšení kvality života, která pomáhají činit svět lepším místem.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Packaging design uses computer technology and printing technology to design a variety of different fruit graphics to achieve a unique set of juice packaging. This series of packaging is different from the traditional supermarket juice packaging, which makes it easy for the audience to distinguish and identify.
Dimensions & Packaging: Bottle height: 220mm
Bottle diameter 64 mm
Tags: Juice, packaging design
Production Technology: 1. Use computer design software for graphic design.
2. Produced by laser printing process.
Design Challenge: The biggest challenge is to find a suitable printing process to achieve the effect of this design. This needs to go through repeated proofing process.
It is very difficult to show the nutrition of fruit juice to the audience through visual design method, and make people remember deeply. The design adopts the method of combining illustrator software and Photoshop software to achieve the design goal.
Research: Combining computer technology with special printing materials, the design is embodied by technology.
Using the visual communication design method, the fruit juice is rich in nutrients, but it is abstract and difficult to express. Packaging design conveys this abstract information to people through visual graphics. And through the design of fruit shape is a series of very unique visual graphics, easy to be remembered by the audience.
Inspiration: The core idea of packaging design works is to present the rich nutrition of fruit juice through visual graphic design, making it easier for the audience to remember.
The design inspiration comes from the colorful life and life. It skillfully applies the computer special effects and printing laser technology to the packaging design. It is a combination of art and technology.
Project Duration: The project started in April 2019 in Shenzhen and finished in August 2019 in Shenzhen.
Operation Flow: Direct display, no more operation instructions required.
Team Members: Team Leader: Ye Wang, Chao Yang
Designer: Xiaowei Lai, Jianzhong Yang, Wei Chen, Ziqiang Ouyang
Creative: Guangzhou Cold Launch Strategic Consulting Co., Ltd
Image Credits: Image #01 : Designer / Ye Wang, Chao Yang, Wei Chen
Image #02 : Xiaowei Lai, Jianzhong Yang, Ziqiang Ouyang
Image #03 : Designer / Ye Wang, Chao Yang
Image #04 : Xiaowei Lai, Junjie Zhong, Ziqiang Ouyang
Image #05 : Guangzhou Cold Launch Strategic Consulting Co., Ltd