Mi Transformers Optimus Prime Packaging Obal na stavebnicovou hračku by Yang Zhang is a highly esteemed winner of the very prestigious 2021 Železná cena A' Design Award in Design obalů Competition Category.
ŽelezoObaly· 2021
Mi Transformers Optimus Prime Packaging Obal na stavebnicovou hračku
by Yang Zhang
Client: Beijing AIQI Technology Co., Ltd.
Železná cena A' Design Award Winner in Obaly Category
- 10,808
- Verified Award Winner
- Verify Award Status for #106372
The Design
About Mi Transformers Optimus Prime Packaging Obal na stavebnicovou hračku
Obal Mi Transformers Optimus Prime je papírový obal navržený pro stavebnicovou hračku. Přední strana krabice zobrazuje sestavený produkt, takže tvar a pohyblivé části jsou kupujícím jasně patrné. Minimalistický styl a barevné schéma odrážejí charakter hračky. Funkce prezentace a balení jsou spojeny do jedné konstrukce. Horní víko se otevírá a odhaluje vrstvené sáčky s díly. Spodní část krabice se otevírá na obě strany a vytváří samostatné úložné boxy. Díly lze rozdělit podle typu a krabici lze znovu využít pro běžné uložení věcí.
The Recognition
About the Železná cena A' Design Award
Mi Transformers Optimus Prime Packaging Obal na stavebnicovou hračku je vítězem Železné ceny A' Design Award, prestižního uznání udělovaného dobrým designům, které splňují profesní a průmyslové požadavky očekávané od dobře navržených výtvorů. Železní vítězové prokazují velké dovednosti, vysokou specializaci, odborné porozumění a tvůrčí kapacitu svých tvůrců. Očekává se, že Mi Transformers Optimus Prime Packaging Obal na stavebnicovou hračku bude vysoce ceněným, obdivovaným a oblíbeným výtvorem, který je praktický a inovativní. Tento design, který získal Železnou cenu A' Design Award, integruje osvědčené postupy odvětví a má kompetentní technické vlastnosti spojené s know-how a talentem. Mi Transformers Optimus Prime Packaging Obal na stavebnicovou hračku je vážen pro svou důkladnost a je navržen tak, aby poskytoval zlepšení kvality života, která pomáhají činit svět lepším místem.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
- Dimensions & Packaging
- 413x328x90mm
- Tags
- Building block toys, Transformers, Optimus Prime, Toy bricks,
- Production Technology
- The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
- Design Challenge
- Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
- Research
- In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
- Inspiration
- The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
- Project Duration
- The project started in December 2019 and finished in February 2020 in Beijing, China
- Operation Flow
- Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
- Team Members
- Beijing AIQI Technology Co., Ltd.
- Image Credits
- Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
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