Novacolor Prodejna barev by Peihe Xie is a highly esteemed winner of the very prestigious 2021 Bronzová cena A' Design Award in Interiér Competition Category.

BronzInteriér· 2021

Novacolor Prodejna barev

by Peihe Xie

Client: AD Architecture

Bronzová cena A' Design Award Winner in Interiér Category

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Verified Award Winner

Verify Award Status for #106881

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Colors

The Design

About Novacolor Prodejna barev

Novacolor je prodejna barev v Shantou, v provincii Guangdong v Číně. Interiér zaujímá plochu 180 metrů čtverečních a prezentuje více než 200 textur a odstínů barev. Prodejna se nachází v rohu obchodního centra s nízkým počtem procházejících návštěvníků, a proto bylo upoutání pozornosti klíčovým prvkem designové strategie. Zúžený vstupní otvor vyznačuje přechod do prostoru. Nad ním se vznáší modrý elipsoidní tvar, který opakuje křivku půdorysu. Mezi použité materiály patří nerezová ocel, barva, mikrocement, transparentní fólie a přepínatelné sklo. Napínaná membránová konstrukce rozprostírá měkké světlo nad vystavenými produkty.

The Recognition

About the Bronzová cena A' Design Award

Novacolor Prodejna barev je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Novacolor Prodejna barev bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Novacolor Prodejna barev nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The transitional space's opening is specifically downsized, which is a clue to enter a world of different emotions and styles. The small blue ellipsoid hung on the top echoes with the curve of the plane and generates a strong sense of power. A flexible space is divided by a sphere. The perceptual area is created through the meticulous geometric order. It's a place of contradiction and coordination.
Dimensions & Packaging: Area: 180 sqm
Main materials: Stainless steel, paint, microciment, transparent film, switchable glass
Tags: Art, Paint showroom, AD Architecture, Cinematic and dramatic
Production Technology: In terms of material, the natural concave-convex metallic texture and the blue sheepskin texture create a contrast. Meanwhile, more than 200 material templates are employed in a low-key way to demonstrate their conciseness in the space. An artistic paint showroom is presented through contradiction.
Design Challenge: The biggest problem of this project is located at a mall's corner, which seems like a forgotten area because of its low person flow. Therefore, changing this situation is a very important part of the design strategy.
Research: Light is an important medium for expressing the emotion of a space. Tesioned membrane structure is applied in a large area to emphasize the softness of light. The structure enhances the products' lighting effect. Besides, the light and shadow are partially intensified to express the texture of the material and the restless feeling of the space. A repressive power is likely to be released.
This time, the team regarded the design as an aesthetic practice, and tried to do something heart -touching.
Inspiration: It is located at a mall's corner, which seems like a forgotten area because of its low person flow. Therefore, changing this situation is a very important part of the design strategy.
Novacolor was established in Italy, and originated from developing some natural mineral paints that have a long history. The design team aims to display 200 paints' textures and colors harmoniously in a 180-square-meter space, and attract more customers through eye-catching exhibition and wonderful experience.
Project Duration: Design time: March 2020
Completion time: July 2020
Location: Shantou, Guangdong Province, China
Operation Flow: Generally, a space is enhanced by proportions, shapes, material, light and details, but this time, the focus of the space is material, which needs to be exhibited. The space provides people with more opportunities to communicate and interact. The natural white color, gray cement texture, silver metallic paint wall and the black travertine wall of the entrance are organically integrated in the space.
Team Members: Chief designer: Xie Peihe
Design team: AD ARCHITECTURE
Image Credits: Ouyang Yun