Transformers the Skin Test House Pop Up Store od Hsuan-Hui Lee

Dílo Transformers the Skin Test House Pop Up Store od designéra Hsuan-Hui Lee je vysoce ceněným vítězem prestižní soutěže 2021 Železná cena A' Design Award v kategorii Interiér.

ŽelezoInteriér· 2021

Transformers the Skin Test House Pop Up Store

od Hsuan-Hui Lee

Klient: Birkin Creative Integrated Marketing Service Limited

Držitel ocenění Železná cena A' Design Award v kategorii Interiér

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Design

O designu Transformers the Skin Test House Pop Up Store

Transformers the Skin Test House je pop up prodejna navržená pro kosmetickou značku. Prodejna je postavena z kontejnerů s ocelovou konstrukcí, zatímco podlaha, strop a stěny jsou vyrobeny ze dřeva a ekologických materiálů. LED světelné boxy a vitríny prezentují produkty uvnitř. Jednotky lze sestavit za dvanáct hodin a kombinovat v různém počtu, a v případě deštivého počasí lze doplnit přístřešek. Všechny materiály jsou recyklovatelné a prodejna byla sestavena a rozebrána přibližně šedesátkrát pro výstavní akce na veřejných místech.

Ocenění

O ocenění Železná cena A' Design Award

Transformers the Skin Test House Pop Up Store je vítězem Železné ceny A' Design Award, prestižního uznání udělovaného dobrým designům, které splňují profesní a průmyslové požadavky očekávané od dobře navržených výtvorů. Železní vítězové prokazují velké dovednosti, vysokou specializaci, odborné porozumění a tvůrčí kapacitu svých tvůrců. Očekává se, že Transformers the Skin Test House Pop Up Store bude vysoce ceněným, obdivovaným a oblíbeným výtvorem, který je praktický a inovativní. Tento design, který získal Železnou cenu A' Design Award, integruje osvědčené postupy odvětví a má kompetentní technické vlastnosti spojené s know-how a talentem. Transformers the Skin Test House Pop Up Store je vážen pro svou důkladnost a je navržen tak, aby poskytoval zlepšení kvality života, která pomáhají činit svět lepším místem.

Za designem

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Údaje o autorech, členech týmu a technické detaily poskytnuté designérem.

Jedinečné vlastnosti: The design theme is Transformers: The Skin Test House of SK-II. It is meant to be a holistic strategy of brand marketing that can establish social interaction with people in urban public places!
Rozměry a balení: Size of sole container: W1620 x H290 x D480 cm

The size of the design simulates that of glass container house and contemporary glass house, and the container is built from steel structure. The indoor spaces of all the houses are 225 cm in height. The floor, ceiling, and walls are planned to be made of wooden materials, all of which are eco-friendly. The containers have been repeatedly used for display for approximately 60 times.
Štítky: pop-up shop, creative marketing, Birkin, exhibition, exhibition space, exhibition design, retail design, brand marketing
Výrobní technologie: Wooden materials, eco-friendly materials, LED lights. All the employed materials are eco-friendly and reusable, to the extent that the process of assembly and disassembly have been completed for 60 times.
Designová výzva: This design is the result from gradual advances of the glass house, which had spent two and half years on fixing the defects in slidable floors during raining days, inability of altering the numbers based on different demands, inability of assembly, inability of displaying products with lamps other than light boxes, to name but few.

To date, the upgrades of canopy, product showcases, and LED light boxes have made the design fits requirements for all trade fairs in Taiwan. The design integrates into the public with interactive experience to make the spirit of the brand more widely valued.
Výzkum: The design, inspired by pop up shops, is considered the second marketing center of the brand when the first refers to the designated counter in the department store.

The advantages of this design include:
1. It can be constructed in different quantity of containers.
2. It visually attracts people.
3. It can display the features of the brand with showcases, and purpose of the event with videos.

The design integrates world trends in fashion and utilizes sound and light effects. The carriers improve the publicity of the products, and the brand value will leave a good impression on the public.
Inspirace: This design aims for the brand marketing of SK-II, a Japanese cosmetics brand, in a form of pop up store.

This design is a new type of operation which creative marketing strategies are integrated with retail stores under the concept of pop-up shop, featuring its temporariness and portability. It brings residents to a good understanding of the products of the brand and enables them to feel the atmosphere inside the shop in exhibition sessions regardless of location.
Doba trvání projektu: Time: January, 2020
Location: The most visited areas beside the most popular department stores of Taiwan for exhibition events which had held 60 sessions within a year.
Provozní postup: The building volumes can be assembled in 12 hours. The assembly methods include one, one plus one, two plus two, etc.

In view of quick assembly, the shop would be built for testing before arriving at the sites. The process is under scrutiny to reach flawless quality. The details are written below:

1.Canopy would be attached to the houses for rainy weather.
2.The showcases can be switched in position.
3.The automatic doors can be replaced with sliding ones.
4.The sizes of tables and chairs are adjustable to maximize the number of them.
5.When sole container is in use, there would be only one entrance.
Členové týmu: Birkin Creative Integrated Marketing
Autoři fotografií: Birkin Creative Integrated Marketing