Town Longquan Tower Liquor Balení by Jin Tao He is a highly esteemed winner of the very prestigious 2021 Bronzová cena A' Design Award in Limitovaná edice Competition Category.
BronzLimitovaná edice· 2021
Town Longquan Tower Liquor Balení
by Jin Tao He
Client: Shantou Datianchao Brand Planning Co., Ltd.
Bronzová cena A' Design Award Winner in Limitovaná edice Category
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- Verified Award Winner
- Verify Award Status for #107515
The Design
About Town Longquan Tower Liquor Balení
Design využívá koncept věže k provedení kreativního, jedinečného vína ve tvaru láhve překrývajícího se do věže, v Číně neexistuje „žádné tři bez hostiny“, ve kterém význam více než tři, dva přátelé, pití vína není krásná. Osoba sedící v meditaci na víku láhve znamená, že víno není jen pro úlevu od smutku, ale také pro introspekci prostřednictvím degustace vína.
The Recognition
About the Bronzová cena A' Design Award
Town Longquan Tower Liquor Balení je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Town Longquan Tower Liquor Balení bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Town Longquan Tower Liquor Balení nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design uses the concept of the tower to carry out the creative,there unique bottle-shaped wine superimposed into a tower,in China there is"no three without a feast" in which the meaning of more than three,two friends,drinking wine is not beautiful.A person sitting in meditation on top of a bottle lid means that wine is not only for the relief of sorrow,but also for introspection through wine tasting.
- Dimensions & Packaging
- no
- Tags
- Liquor and Spirits；Small bottle of wine
- Production Technology
- NO
- Design Challenge
- I also encountered many bottlenecks when conceiving the creativity,that is,how to display the wine bottle display in reality.Finally,after many simulations,the form of adding the bottom bracket was adopted,which increased the beauty of the design and allowed the bottles to superimpose the final.It takes the shape of a tower.
- Research
- In China,the liquor market is very large,and the wine culture has a long history.Our creativity is to integrate wine into the Zen culture.Small bottles of wine are very popular in recent years,but most of them use emotions to call young consumers to resonate.Although the emotions are there,they are not high-end,and they will feel incompatible with some occasions.Therefore,our design focuses on the high-end market,three people form a group,friends gather,and gather together into a tower.
- Inspiration
- Tower,as an ancient building in China,Legend has it that the winery is located in the mountains convergence of the natural source head,the idea to the original shape of the winery for creativity.A person sitting in meditation with a bottle cap on top implies that alcohol,in addition to being drunk,can also make you think.
- Project Duration
- The project started in Shantou,Guangdong Province in June 2019 and was completed in August 2019
- Operation Flow
- no
- Patents
- NO
- Team Members
- Designer:Fanggui Chen
- Image Credits
- NO
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