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3 Mobile Lifestyle Store Primární funkce: Návrh interiéru maloobchodní prodejny by Yan Yik Lun and Marco Choi

3 Mobile Lifestyle Store Primární funkce: Návrh interiéru maloobchodní prodejny by Yan Yik Lun and Marco Choi is a highly esteemed winner of the very prestigious 2021 Stříbrná cena A' Design Award in Interiér Competition Category.


StříbroInteriér· 2021

3 Mobile Lifestyle Store Primární funkce: Návrh interiéru maloobchodní prodejny

by Yan Yik Lun and Marco Choi

Client: IMO design

Stříbrná cena A' Design Award Winner in Interiér Category

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Verified Award Winner

Verify Award Status for #108092

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The Design

About 3 Mobile Lifestyle Store Primární funkce: Návrh interiéru maloobchodní prodejny

Text knihy: 3 Mobile Lifestyle Store je návrh maloobchodního interiéru pro značku mobilní sítě v Hongkongu. Prodejna zabírá 150 metrů čtverečních. Kontrastní černobílé pruhy se táhnou napříč každým koutem prostoru. Široké diagonální linie utvářejí lineární světelnou lištu a vzor podlahy. Dřevěné povrchové úpravy dodávají pocit harmonie a jednoduchosti. Zákaznická zóna využívá zvukově pohltivé látkové příčky inspirované sedadly první třídy v letadlech. Uzavřená dílna s otevíratelnými skleněnými příčkami hostí školení a lze ji při akcích otevřít do prodejní zóny.

The Recognition

About the Stříbrná cena A' Design Award

3 Mobile Lifestyle Store Primární funkce: Návrh interiéru maloobchodní prodejny je vítězem Stříbrné ceny A' Design Award, mimořádně prestižního uznání udělovaného designům nejvyšší kvality, nádherným a působivým. Stříbrní vítězové jsou nesmírně brilantní a mimořádně kreativní díla, která dokládají vynikající odbornost, talent a bystrost svých designérů. Očekává se, že 3 Mobile Lifestyle Store Primární funkce: Návrh interiéru maloobchodní prodejny bude nádherným, reprezentativním dílem, pozoruhodně profesionálním a hluboce inovativním. Tento design, který získal Stříbrnou cenu A' Design Award, je vysoce pozoruhodný, obdivovaný vynález, který prospívá a posouvá hranice umění, vědy, designu a technologií. 3 Mobile Lifestyle Store Primární funkce: Návrh interiéru maloobchodní prodejny je výtvor, kterému mnozí závidí, který vyvolává touhy, přináší pozitivní pocity a vzněcuje úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The new store with a design of contrasting colours of black and white stripes traversing each and every single corner of the store. Additionally, the regular store layout combined with wide diagonal lines for the linear light bar and floor pattern, which formed a contemporary style that highlights the brand colours. Other parts recruited a wooden finish and created a sense of harmony and simplicity. Has given a simple, spontaneous yet modern edge to the meaning of aesthetic beauty.
Dimensions & Packaging
Total floor area: 150 metre square.
Tags
3, 3 Shop, mobile store, retail design, shop design, mobile lifestyle, Monochrome, 3HK
Production Technology
For the newly built 3 Supreme customer service quarter, the designer have employed the idea from aircraft first-class seating, with noise-absorbing fabrics for partitioning, which creates a high level of privacy. Layers of white 3D stripped glass light panels with stainless steel in gold highlight became the feature back wall at the supreme customer service corner. This created a simple yet elegant atmosphere.
Design Challenge
The first pilot store combines with the new business model apart from the traditional sale area, which also including 3 Supreme customer service, workshop & multifunctional business event space. To provide a more seamless, efficient and interactive service experience for customers.
Research
The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified, and relaxed lifestyle.
Inspiration
The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified and relaxed lifestyle.
Project Duration
The project started in Match 2019 in Hong Kong and finished in July 2019.
Operation Flow
The innermost corner of the store has an enclosed workshop surrounded by operable glass partitions, which provides an area for smartphone tutorials for customers and further training for staff. Multifunctional space is created with operable glass partitions opening up to connect to the sales area. It gives a capacity of up to 40 people, which is a perfect venue for media functions, announcements, ceremonies, social and business events.
Patents
Copyrights belong to IMO design limited, 2019.
Team Members
Yan Yik Lun
Marco Choi
Natalie Chan
Fung Yeung
Image Credits
IMO design, Bobby Wu

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