Tongrentang Zhima Health Design maloobchodního interiéru by Yong Wong

Tongrentang Zhima Health Design maloobchodního interiéru by Yong Wong is a highly esteemed winner of the very prestigious 2021 Zlatá cena A' Design Award in Interiér Competition Category.

ZlatoInteriér· 2021

Tongrentang Zhima Health Design maloobchodního interiéru

by Yong Wong

Client: Beijing Tongrentang Health

Zlatá cena A' Design Award Winner in Interiér Category

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Verified Award Winner

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The Design

About Tongrentang Zhima Health Design maloobchodního interiéru

Tongrentang Zhima Health je zážitková prodejna nacházející se v Pekingu. Prodejna se rozkládá na 5000 metrech čtverečních na třech podlažích. Na jednom místě jsou zde nabízeny doplňky stravy, výživné potraviny a produkty péče o zdraví, které zahrnují zdravotní technologie. V interiéru jsou použity velké plochy kontrastních materiálů, jako je masivní dřevo a mosaz. Od přízemí směrem nahoru jsou představena čtyři témata, a to konzultace, strava, rekonvalescence a léčba. Prodejna zároveň slouží jako pohodlný společenský prostor pro zákazníky.

The Recognition

About the Zlatá cena A' Design Award

Tongrentang Zhima Health Design maloobchodního interiéru je vítězem Zlaté ceny A' Design Award, nesmírně prestižního uznání udělovaného prvotřídním, úžasným a vynikajícím designům. Zlatí vítězové jsou mimořádně inovativní, vysoce vizionářské a oslnivě okouzlující výtvory, které odrážejí génia, moudrost a um svých designérů. Očekává se, že Tongrentang Zhima Health Design maloobchodního interiéru bude vysoce oceňovaným, trendy udávajícím a monumentálním vynálezem, který přináší dosud nevídanou hodnotu. Tento design, který získal Zlatou cenu A' Design Award, je velkolepý, respektovaný projekt, který velmi prospívá a posouvá hranice umění, vědy, designu a technologií. Tongrentang Zhima Health Design maloobchodního interiéru vyvolává silné pocity touhy, probouzí vášeň, podporuje kreativitu a fascinuje nás.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Dimensions & Packaging: 5000 square meters, 3 floors
Tags: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Production Technology: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Design Challenge: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Research: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspiration: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Project Duration: This project started in May 2019 and finished in December 2019 in Beijing.
Operation Flow: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Team Members: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Image Credits: Beijing Wuxiang Space Architecture Design