The Glare Interiér butikové prodejny obuvi by Kuan Ceh-hsiang and Andrea Ciccolo

The Glare Interiér butikové prodejny obuvi by Kuan Ceh-hsiang and Andrea Ciccolo is a highly esteemed winner of the very prestigious 2021 Zlatá cena A' Design Award in Interiér Competition Category.

ZlatoInteriér· 2021

The Glare Interiér butikové prodejny obuvi

by Kuan Ceh-hsiang and Andrea Ciccolo

Client: Aak Design Group

Zlatá cena A' Design Award Winner in Interiér Category

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Verified Award Winner

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Colors

The Design

About The Glare Interiér butikové prodejny obuvi

The Glare je interiér butikové prodejny obuvi nacházející se v Šen-čenu. Prostor pokrývá 2100 metrů čtverečních a má výšku stropu 5,5 metru. Interiér je koncipován jako galerie obuvi a spojuje prodejní, vzdělávací a výstavní funkce. Uvnitř prodejny se konají výstavy instalačního umění, video projekce, módní přehlídky a kurzy. Každý vystavovací prvek je vytvořen jako samostatné umělecké dílo s vlastním charakterem. Systém radiofrekvenční identifikace zaznamenává nákupní preference a podporuje online služby. Projekt byl dokončen v prosinci 2019.

The Recognition

About the Zlatá cena A' Design Award

The Glare Interiér butikové prodejny obuvi je vítězem Zlaté ceny A' Design Award, nesmírně prestižního uznání udělovaného prvotřídním, úžasným a vynikajícím designům. Zlatí vítězové jsou mimořádně inovativní, vysoce vizionářské a oslnivě okouzlující výtvory, které odrážejí génia, moudrost a um svých designérů. Očekává se, že The Glare Interiér butikové prodejny obuvi bude vysoce oceňovaným, trendy udávajícím a monumentálním vynálezem, který přináší dosud nevídanou hodnotu. Tento design, který získal Zlatou cenu A' Design Award, je velkolepý, respektovaný projekt, který velmi prospívá a posouvá hranice umění, vědy, designu a technologií. The Glare Interiér butikové prodejny obuvi vyvolává silné pocity touhy, probouzí vášeň, podporuje kreativitu a fascinuje nás.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Glare hopes to reflect the ever-changing face of fashion in different cities. Aak in Shenzhen hopes to create an extraordinary boutique shoe store. The Glare is not just a retail store, but also has the functions of sales, education, and exhibition at the same time.
Dimensions & Packaging: Interior design area: 2100 square meters
Ceiling height:5.5m
Tags: The Glare, Art, Installation, Fashion, Education
Production Technology: The construction technology is roughly the same as that used in general interior decoration projects.
The main difference is that we are more like producing artwork.
Each display prop has a unique character and conveys different meanings in each area.
Design Challenge: Aak hopes to elevate the consumer experience in fashion stores into an artistic feast. If the offline store only has a single function, it will not be able to create sales. So, how to give the store new functions to make customers willing to be in the store enjoying the process of consumption will be the main focus of creating a good sales experience. When the shops are given different functions such as installation art exhibitions, video exhibitions, catwalks, courses, etc., the development of space types will find new ways out.
Research: The Glare tries to think about fashion stores from the concept of art galleries. Aak tries to give boutique stores more functions. The goal of The Glare is let customers can fully experience design and art. Therefore, various functions such as installation art exhibitions, video exhibitions, catwalks, and courses are added to the shop design. Aak believes that a fashion boutique should convey the in-depth design and artistic value behind fashion. When consumers can truly understand the meaning of the boutique design, the value of aesthetics can be reflected.
Inspiration: The design inspiration comes from the voyage of the universe, hoping to lead customers into an unknown space full of different experiences. Aak defines the consumption process as a journey. The Glare not only provides goods but also conveys fashion information. Fashion shops carry the rich and diverse design inspiration behind the products. If we can add more activities to space, this will deepen the consumer experience and at the same time feel the value of fashion design.
Project Duration: This project is located in Shenzhen, officially started in July 2019 and finished in December 2019. The total area is 2100 square meters, which only lasted 1.5 months of construction time.
Operation Flow: The Glare is not a traditional shop of fashion boutique. It's a shoes gallery. It provides both online and offline diversified service content. It also regularly organizes art events. The Glare provides an exchange platform that combines art, fashion, and consumer information. Through the Radio Frequency Identification system records and analyzes consumers' purchase preferences and provides the latest fashion information online at any time.
Team Members: Designer:Andrea Ciccolo
Designer:Kuan Ceh-Hsiang
Image Credits: #1/Photographer Kuan Ceh-Hsiang/The Glare/2019
#2/Photographer Kuan Ceh-Hsiang/The Glare/2019
#3/Photographer Kuan Ceh-Hsiang/The Glare/2019
#4/Photographer Kuan Ceh-Hsiang/The Glare/2019
#5/Eeditor Kuan Ceh-Hsiang/The Glare/2019