Athletic Ilustrační série by Hao Li is a highly esteemed winner of the very prestigious 2021 Bronzová cena A' Design Award in Výtvarné umění Competition Category.

BronzVýtvarné umění· 2021

Athletic Ilustrační série

by Hao Li

Client: Hao Li

Bronzová cena A' Design Award Winner in Výtvarné umění Category

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Colors

The Design

About Athletic Ilustrační série

Athletic je série sportovně laděných ilustrací vytvořených pomocí softwaru pro digitální malbu. Každý obraz redukuje komplexní sportovní pohyb na jednoduché linie a tvary. Nejreprezentativnější póza pro každý sport byla vybrána po rozsáhlém studiu referenčních obrázků. Byly vyvinuty vlastní štětce a textury, které připomínají povrch tradiční malby na papíře. Každé původní umělecké dílo má rozměry 1920 x 1920 pixelů při 72 dpi. Cílem série je ukázat krásu a energii obsaženou v jediném okamžiku pohybu.

The Recognition

About the Bronzová cena A' Design Award

Athletic Ilustrační série je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Athletic Ilustrační série bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Athletic Ilustrační série nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of illustrations, in the work I have tried to present the texture of traditional painting by using digital tech.
At the same time, generalize the complex form of motion into simple lines and shapes is another thought of mine, in this way I can show how dynamic and beautiful the motion of sports is.
Dimensions & Packaging: The original painting size is 1920X1920 pixels, 72 dpi by each.
Tags: sports, motion, shape, movement, illustration
Production Technology: This is an illustration series made completely by computer painting software, Adobe Photoshop.
Inspired by traditional painting on paper, I tried to restore the sense of the material in traditional painting with software, through many attempts, I finally created the most suitable brushes and textures.
Design Challenge: The key to this series is to accurately grasp the most unique characteristics of each movement and present it through the simplest graphics and lines.
In the process of collecting information, I noticed that each sport contains a large number of body movements, how to find the most representative and at the same time aesthetic movements in so many movements is the biggest challenge I faced.
Research: In order to better complete this series, I did a lot of searching for each relevant movement and summarized the most representative movements from a large number of picture materials.
After completing this step of selection, the next step is to simplify the complex body language and retain the most critical information. Therefore, while taking into account both the form and aesthetics, every line and every piece of the figure presented in the picture has its own necessity
Inspiration: I did an animation about badminton a few years ago, and since then I have been fascinated by the expression of sports-related topics. In this series, I focused more on capturing the beauty of the moment than showing the whole process of sports, and I found that each sport has its own standard movements, and they present a unique form that is easily recognizable and has a strong sense of beauty. So I decided to create this series of illustrations.
Project Duration: The project is made in 2019 and featured in Behance Illustration in January 2021.
Operation Flow: This is a sports-themed illustration that tries to convey to the viewer the unique beauty of each sport.
Image Credits: Image #1: Illustrator Hao Li, Athletic, 2019.
Image #2: Illustrator Hao Li, Athletic, 2019.
Image #3: Illustrator Hao Li, Athletic, 2019.
Image #4: Illustrator Hao Li, Athletic, 2019.