Perceived Design Value Design Research by Aija Freimane

Perceived Design Value Design Research by Aija Freimane is a highly esteemed winner of the very prestigious 2021 Železná cena A' Design Award in Služby Competition Category.

ŽelezoSlužby· 2021

Perceived Design Value Design Research

by Aija Freimane

Client: Aija Freimane

Železná cena A' Design Award Winner in Služby Category

71,500

Verified Award Winner

Verify Award Status for #116447

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The Design

About Perceived Design Value Design Research

Vnímaná hodnota designu je postdoktorský výzkumný projekt zaměřený na přidanou hodnotu designu. Studie objasňuje, jak je hodnota designu vnímána uživateli napříč pěti generacemi a čtyřmi socioekonomickými třídami. Doporučené ukazatele vnímané hodnoty slouží k měření spokojenosti, štěstí a well-beingu jako konečných výsledků užívání produktů a služeb. Výzkum také definuje trojitý designový proces a matici sebehodnocení designové vyspělosti. Hlavní výsledky jsou publikovány v knize formátu A5 o rozsahu 89 stran. Cílem je pomoci firmám, vládám a společnosti uplatňovat design vědoměji.

The Recognition

About the Železná cena A' Design Award

Perceived Design Value Design Research je vítězem Železné ceny A' Design Award, prestižního uznání udělovaného dobrým designům, které splňují profesní a průmyslové požadavky očekávané od dobře navržených výtvorů. Železní vítězové prokazují velké dovednosti, vysokou specializaci, odborné porozumění a tvůrčí kapacitu svých tvůrců. Očekává se, že Perceived Design Value Design Research bude vysoce ceněným, obdivovaným a oblíbeným výtvorem, který je praktický a inovativní. Tento design, který získal Železnou cenu A' Design Award, integruje osvědčené postupy odvětví a má kompetentní technické vlastnosti spojené s know-how a talentem. Perceived Design Value Design Research je vážen pro svou důkladnost a je navržen tak, aby poskytoval zlepšení kvality života, která pomáhají činit svět lepším místem.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The postdoctoral research in design clarifies the added value of design from the perspectives of users spanning five generations and four socioeconomic class groups by recommending perceived value indicators of design that measure satisfaction, happiness, and well-being as end results of product and service usage.
Dimensions & Packaging: Research for Design, The book of the main research results A5, 89 pp. Innovative approach on design's added value from the user perspective by analyzing design's socioeconomic impact from five generations and four socioeconomic class groups.
Tags: Design added value, Design's socieoconomic impact, Design indicators, conditionally subjective value, generations, socioeconomic class groups
Production Technology: The postdoctoral study in Design - new knowledge and theory of design's added value: defined design definition and design among other disciplines, described triple design process, decoded perceived value indicators of design, developed self-assessment design's maturity matrix.
Design Challenge: The challenge was to address the need to measure the socioeconomic impact of design and the role of design alongside other intangible assets in value creation identified by the European Commission. Ideas such as “good design always creates good value” and “design adds value” support the proposition that design impacts society and contributes to the economy but do not provide reliable and evidence-based tools to demonstrate that fact.
Research: The postdoctoral research as the local–global case study clarifies the added value of design from the perspectives of users spanning five generations and four socioeconomic class groups by recommending perceived value indicators of design that measure cultural and personal satisfaction, happiness, and well-being as end results of product and service usage.
Inspiration: The objective of this research was to decode design added value by identifying aspects that may help businesses, governments, and society apply design more consciously and mindfully to determine the value proposition as a customer-perceived value and total customer benefit.
Project Duration: The project started in October 2017 in Latvia and finished in September 2020 and was financed by the European Regional Development Fund and the Republic of Latvia.
Operation Flow: The defined perceived value indicators of design succeeded in reflecting conditional subjective values and contributed to developing user-centered design-driven businesses by understanding meanings that people feel, sense, and receive when using products and services.
Team Members: Solo research.
Image Credits: Full postdoctoral research "Identification system of Design's socioeconomic impact":
https://01a185bd-defe-4101-9c4c-67cf29c9e773.filesusr.com/ugd/ed7c53_09da1ba5702449b2adc3fabfe02a3e21.pdf