Showni Interiér butiku s oblečením by Nianwei Zhu

Showni Interiér butiku s oblečením by Nianwei Zhu is a highly esteemed winner of the very prestigious 2021 Bronzová cena A' Design Award in Interiér Competition Category.

BronzInteriér· 2021

Showni Interiér butiku s oblečením

by Nianwei Zhu

Client: U-Guide Architectural Design Atelier

Bronzová cena A' Design Award Winner in Interiér Category

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Verified Award Winner

Verify Award Status for #116702

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Colors

The Design

About Showni Interiér butiku s oblečením

Showni je interiér butiku s oblečením o rozloze 108 metrů čtverečních, nacházející se v Suzhou. Oblouková struktura z nepravidelných křivek je umístěna ve středu obdélníkového půdorysu a tvoří prezentační plochu pro klíčové produkty. Velká francouzská okna a vchod ve tvaru půlměsíce otevírají obchod směrem do ulice a vpouštějí dovnitř denní světlo. Červené hadice klimatizace jsou zavěšeny nad hlavou jako vizuální vodítko a vytvářejí kontrast s bílými plochami. Podlahové dlaždice z terazza nahrazují litý terazzový povrch za účelem snížení nákladů, zatímco akrylové vystavovací boxy a průhledné police udržují prostor odlehčený.

The Recognition

About the Bronzová cena A' Design Award

Showni Interiér butiku s oblečením je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Showni Interiér butiku s oblečením bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Showni Interiér butiku s oblečením nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Showni, a combination of the English word Show and the Chinese character Ni (you), is the Chinese homonym of the owner's name. It suggests staying true to the original inspiration on the road of pursuing dreams, constantly to "Be Ourselves And Show Ourselves". The designer believes that each space, as an independent entity and carrier, is writing its own unique story.
Dimensions & Packaging: The area is 108 sqm.
Tags: Retail, Interesting, Boutique, Display, Clothing
Production Technology: Large French windows at the facade introduce better light into the chambers to display the interior environment. The half-moon-shaped doorway highlights the shop out of the regular and square pattern of the shops facing the street, drawing the public attention. In the shop, the designer builds an arc structure of irregular curves in the central area of the conventional rectangular space, adjusts the spatial atmosphere and carries on the function partition via block insertion and curve visual modeling.
Design Challenge: The on-site grinded terrazzo is replaced by the terrazzo floor tiles to effectively reduce the overall project cost. The acrylic red display booths and transparent shelves make the whole space lighter and more translucent. In the whole design process, a large number of curved surface modeling, and irregular red line design and fixation are applied, extremely creative and challenging. The final simple, graceful, modern and perfect presentation goes far beyond the owner's expectation.
Research: The original top is maintained to preserve the space height. Red hoses are encircled and suspended in the space to create a new streamline and visual guidance. The red hoses are actually air conditioning hoses. As a common but easily overlooked material, they are creatively reused to exert a better functional value. They not only brighten up the space in colors, but also form an intense visual collision with the simple white overall design. Matching up with the overall circulation, the spatial interest is enhanced, forming an elaborated finishing touch.
Inspiration: The designer presents to the greatest extent a unique exhibition space, which is different from the tradition, attractive and interesting, though limited in space. Through rearrangement of the spatial pattern with irregular curves, and displaying the models with simple colors, it echoes the concept of the brand to bloom the true self. A touch of strong red is applied to set off the unique rhythm, constantly affecting the customers' moods.
Project Duration: The project started in March 2019 in Suzhou and finished in May 2019 in Suzhou.
Operation Flow: The first indoor space comprises the reception area, bar area and lobby. The middle part of the space is the arc core area, serving as the display area of key products. The rear half of the space is the auxiliary functional area, including the small decorations display area, locker rooms and toilets. The left and right sides are respectively provided with the clothing display space. The partition walls are used to set up staggered opposite door openings on both sides, highlighting and differentiating the display attributes with the light strips and colors.
Team Members: Min
Image Credits: Image #1: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #2: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #3: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #4: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #5: Photographer Shengsu Architectural Photography, Showni, 2019.