Stříbro Obaly · 2021
Himalaya Sheet Mask Balení pleťové masky
by Elephant Design and Himalaya Wellness
- Stříbrná cena A' Design Award 2021 in Obaly
- CLIENT: Himalaya Wellness
- Estimated Number of Design Views: 30,421
- Verification code E03468B221 · Verify this award
Colors
About Himalaya Sheet Mask Balení pleťové masky
Himalaya Sheet Mask je návrh balení pro pleťovou textilní masku v kategorii osobní péče. Systém zahrnuje pět variant a využívá jasnou barevnou paletu, hravé písmo a ústřední osobní vzkaz. Ilustrace představují přírodní složky produktu v jemném stylu. Sáček je potištěn v CMYK, bílé a čtyřech speciálních barvách Pantone. Logo a obrázek jsou dokončeny lokálním lesklým lakem, zatímco zbývající povrch je matný. Návrh má oslovit mladé zákazníky na globálních trzích.
About the Stříbrná cena A' Design Award
Himalaya Sheet Mask Balení pleťové masky je vítězem Stříbrné ceny A' Design Award, mimořádně prestižního uznání udělovaného designům nejvyšší kvality, nádherným a působivým. Stříbrní vítězové jsou nesmírně brilantní a mimořádně kreativní díla, která dokládají vynikající odbornost, talent a bystrost svých designérů. Očekává se, že Himalaya Sheet Mask Balení pleťové masky bude nádherným, reprezentativním dílem, pozoruhodně profesionálním a hluboce inovativním. Tento design, který získal Stříbrnou cenu A' Design Award, je vysoce pozoruhodný, obdivovaný vynález, který prospívá a posouvá hranice umění, vědy, designu a technologií. Himalaya Sheet Mask Balení pleťové masky je výtvor, kterému mnozí závidí, který vyvolává touhy, přináší pozitivní pocity a vzněcuje úžas a údiv.
Press Kit
- Unique Properties
- Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
- Dimensions & Packaging
- The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm - Tags
- face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
- Production Technology
- The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
- Design Challenge
- Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
- Research
- The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:
a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention. - Inspiration
- Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
- Project Duration
- The project started in September 2019 and finished in December 2020, in Singapore & India.
- Operation Flow
- The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
- Image Credits
- All designs and images are created by Elephant Design.
