BonBonne Nuit Obal na bonbóny by Ka Wai Tsun

BonBonne Nuit Obal na bonbóny by Ka Wai Tsun is a highly esteemed winner of the very prestigious 2021 Železná cena A' Design Award in Design obalů Competition Category.

ŽelezoObaly· 2021

BonBonne Nuit Obal na bonbóny

by Ka Wai Tsun

Client: Ka Wai (Rae), Tsun

Železná cena A' Design Award Winner in Obaly Category

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Verified Award Winner

Verify Award Status for #118219

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Colors

The Design

About BonBonne Nuit Obal na bonbóny

BonBonne Nuit je série designu obalů pro bonbóny. Název spojuje dvě francouzská slova, bon bon, což znamená bonbón, a bonne nuit, což znamená dobrou noc. Koncept zve zákazníky, aby ochutnali své vlastní lucidní sny. Obaly využívají styl montáže, který spojuje surrealistické prvky. Protože lucidní sny jsou kontrolovatelné, příběh na každém obalu naznačuje touhu, kterou lidé pravděpodobně mají. Konceptuální názvy produktů mají za cíl vyvolat v mysli fantazijní scény. Série zahrnuje tři sáčky, tři malé kulaté krabičky a dvě obdélníkové krabičky s úchytem.

The Recognition

About the Železná cena A' Design Award

BonBonne Nuit Obal na bonbóny je vítězem Železné ceny A' Design Award, prestižního uznání udělovaného dobrým designům, které splňují profesní a průmyslové požadavky očekávané od dobře navržených výtvorů. Železní vítězové prokazují velké dovednosti, vysokou specializaci, odborné porozumění a tvůrčí kapacitu svých tvůrců. Očekává se, že BonBonne Nuit Obal na bonbóny bude vysoce ceněným, obdivovaným a oblíbeným výtvorem, který je praktický a inovativní. Tento design, který získal Železnou cenu A' Design Award, integruje osvědčené postupy odvětví a má kompetentní technické vlastnosti spojené s know-how a talentem. BonBonne Nuit Obal na bonbóny je vážen pro svou důkladnost a je navržen tak, aby poskytoval zlepšení kvality života, která pomáhají činit svět lepším místem.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
Dimensions & Packaging: Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
Tags: Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
Production Technology: To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
Design Challenge: The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
Research: During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
Inspiration: There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
Project Duration: BonBonne Nuit was created and finished in March 2020 in Vancouver.
Operation Flow: Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
Patents: Copyrights belong to Ka Wai (Rae) Tsun, 2020.