Lidugaoliang Baijiu Primární funkce: Obal na alkoholický nápoj by Wen Liu, HenHong Yang and Weijie Kang is a highly esteemed winner of the very prestigious 2021 Bronzová cena A' Design Award in Design obalů Competition Category.
BronzObaly· 2021
Lidugaoliang Baijiu Primární funkce: Obal na alkoholický nápoj
by Wen Liu, HenHong Yang and Weijie Kang
Client: Jiangxi Lidu Liquor Industry Co.ltd
Bronzová cena A' Design Award Winner in Obaly Category
Verified Award Winner
Verify Award Status for #119501The Design
About Lidugaoliang Baijiu Primární funkce: Obal na alkoholický nápoj
Text knihy: Lidugaoliang Baijiu je design obalu pro čínský destilovaný likér. Láhev má hladce zaoblený tvar a je zdobena reliéfem s motivy čiroku. Kulaté víčko a kruh na vnější krabici vycházejí z porcelánu dynastie Jüan, období, kdy začala výroba tohoto likéru. Šikmo umístěná etiketa je vyrobena z kůže. Vnější krabice kombinuje kůži a kov a otevírá se otočením kruhového kotouče. Zelený odstín byl ztmaven, aby odpovídal luxusnímu charakteru produktu. Rozměry obalu jsou 120 mm na šířku, 120 mm na hloubku a 330 mm na výšku.
The Recognition
About the Bronzová cena A' Design Award
Lidugaoliang Baijiu Primární funkce: Obal na alkoholický nápoj je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Lidugaoliang Baijiu Primární funkce: Obal na alkoholický nápoj bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Lidugaoliang Baijiu Primární funkce: Obal na alkoholický nápoj nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lidugaoliang Baijiu's brewing techniques began in the Yuan Dynasty, is the earliest, longest span of time and the richest large-scale ancient shochu workshop site in China, and it is still in use today. This baijiu has the characteristics of "clear color, sweet,mellow bouquet, and long aftertaste". These elements are extracted and designed in combination with the brand concept. The whole design is round and smooth, which highlights the long sense of time in the process of brewing liquor.
- Dimensions & Packaging
- Width 120mm* Depth 120mm* Height 330mm
- Tags
- Lidugaoliang,Yuan porcelain, Baijiu, High-end, Lidu
- Production Technology
- The overall bottle adopts smoothly curved shape and embossed with sorghum elements. It resembles a round bottle cap and a ring of decorating firing porcelain in the Yuan Dynasty, with a leather oblique label and an outer box combining leather and metal. It has a special rotating opening method. Designers also consider a business advanced design that upgrades the brand image in an all-round way.
- Design Challenge
- The leather and metal materials needed for the product, as well as the upgrade in color, these elements lead to a result that the sample may not reach the level of initial imagination after first production, and more understanding and analyse is needed in the control of the brand image.
- Research
- The design of Lidugaoliang upgraded the brand image and extracted elements from the original brand image. Also by combining with the brand concept to reshape, Lidugaoliang has come to the fore in the baijiu industry and has a new lease of life.
- Inspiration
- The lid of Lidugaoliang Baijiu and the circle on the outer box are designed based on the prototype of Yuan Dynasty porcelain. The history of Lidu Baijiu began in the Yuan Dynasty, so the circular turntable on the box was designed into a special opening method, which turned the image of a long time span into a physical design.
- Project Duration
- 2019.08-Now Shenzhen, China
- Operation Flow
- The colors, materials and decoration for the label and packaging of "Lidugaoliang" have changed from grass green to high-end business green, including the outer box packaging, the leather material on the bottle label, the metal tag and the golden decorating firing process, and a smoother arc design in shape. These advanced designs have not only update the brand image of this recognized quality product, but also highlights the limited edition positioning of this baijiu, which is widely appreciated.
- Team Members
- Designer: Wen Liu
Designer: Heng Hong Yang
Designer: Weijie Kang
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