Deng Long Ji Obal na víno by Wen Liu, Qiumin Chen and Weijie Kang

Deng Long Ji Obal na víno by Wen Liu, Qiumin Chen and Weijie Kang is a highly esteemed winner of the very prestigious 2021 Bronzová cena A' Design Award in Design obalů Competition Category.

BronzObaly· 2021

Deng Long Ji Obal na víno

by Wen Liu, Qiumin Chen and Weijie Kang

Client: Changyu

Bronzová cena A' Design Award Winner in Obaly Category

19,482

Verified Award Winner

Verify Award Status for #119519

View at A' Design Award Press Release Award Badge

Colors

The Design

About Deng Long Ji Obal na víno

Deng Long Ji je design obalu na víno, vytvořený pro čínskou vinařskou značku. Tvar lahve vychází z tradiční čínské lucerny, formy spojované s prosperitou a oslavami. Uzávěr lahve je zdoben vzorem čínské okenní mřížky. Dárková krabička je vyrobena z dekorovaného vypalovaného akrylátu a lahev z dekorovaného vypalovaného skla. Rozměry krabičky jsou 109,02 x 109,02 x 280,5 milimetru. Design prezentuje víno prostřednictvím současné čínské estetiky a jeho cílem je změnit běžný pohled na víno jako na čistě západní produkt.

The Recognition

About the Bronzová cena A' Design Award

Deng Long Ji Obal na víno je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Deng Long Ji Obal na víno bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Deng Long Ji Obal na víno nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lantern, the most representative shape in China, its auspicious meaning and festive shape have long been deeply rooted in the hearts of the people, and it has become a symbol of Chinese culture. While design is an art that travels time and space, expressing meaning with form.Designers want to express the beauty of Chinese culture from the contemporary perspective. By reinventing "Deng long" while boldly adopting new Chinese elements, making it more oriental charm and novel.
Dimensions & Packaging: Box: Width 109.02mm*Depth 109.02mm*Height 280.5mm
Bottle: Width 87.4mm*Depth 87.4mm*Height 247.1mm
Tags: New oriental aesthetics, Guochao, Denglong, Wine packaging, Wine
Production Technology: The box is made of decorating firing acrylic, and the bottle is made of decorating firing glass.
Design Challenge: The inherent perception of wine among consumers is an imported,elegant and dignified product. While confusion is the starting point for our understanding of the world, searching is the process by which we change the world. Everyone is looking for their own answers. In fact, the answers are all around us, and we ignore them. To discover the beauty of "oneself" and seek the wine of New Oriental Aesthetics.
Research: Chinese aesthetics are strong and profound. Designers finally leveraged the auspicious culture of Chinese lanterns to create a wine with new oriental aesthetics, which broke the inherent perception of consumers and became an existence value that cannot be ignored in the market, also a time and space aesthetic travel.
Inspiration: Zhang Qian's mission to the Western Regions had introduced wine into China, also witnessed the prosperous period of China and integrated into Chinese civilization. People inherently recognize that wine is a symbol of the West, and this recognition gives wine a sense of distance from the East. We reshape wine in the way of Chinese fashion, and create an oriental era of wine with cultural confidence and continuous innovation.
Project Duration: 2019-08~2020~01 Shenzhen, China
Operation Flow: From the bottle shape to the gift box, it is leaded by brand culture. The bottle shape evolved from lanterns. It not only deconstructs rationally, but also gives people a beautiful visual enjoyment. The bottle cap embellishes the entire design with exquisite Chinese window flower patterns, which makes the whole design owns more rhythm and specificity. Taking inspiration from the Chinese lantern culture, which means prosperity and celebration, and starting from the unique creativity of the brand, designers create a "classic" wine that walks with the time and space.
Team Members: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijun Liu
Designer: Weijie Kang