Have A Good Tea Obalový design pro čaj by Toshiki Okada

Have A Good Tea Obalový design pro čaj by Toshiki Okada is a highly esteemed winner of the very prestigious 2021 Bronzová cena A' Design Award in Design obalů Competition Category.

BronzObaly· 2021

Have A Good Tea Obalový design pro čaj

by Toshiki Okada

Client: Zikkichi Co.,Ltd.

Bronzová cena A' Design Award Winner in Obaly Category

14,274

Verified Award Winner

Verify Award Status for #119804

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Have A Good Tea Obalový design pro čaj

Have A Good Tea je obalový design pro japonský ochucený čaj vyráběný v historickém městě Kawagoe. Krabička obsahuje čaj s příchutí sakury a noční sakury, vytvořený pro období pozorování květů třešní. Ručně malované akvarelové ilustrace zobrazují místní krajinu a plocha s logem je reliéfně zvýrazněna, aby se oddělila od pozadí s výtvarným motivem. Krabička se snadno drží v ruce, je vyrobena z recyklovatelného matného papíru vysoké kvality a lze ji rozložit za účelem recyklace. Design má za cíl přiblížit čajovou kulturu mladší generaci.

The Recognition

About the Bronzová cena A' Design Award

Have A Good Tea Obalový design pro čaj je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Have A Good Tea Obalový design pro čaj bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Have A Good Tea Obalový design pro čaj nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In Japan, there is a custom of Hanami (cherry blossom viewing) during the cherry blossom season. This tea was created to enjoy the season of Hanami with its fragrance and taste. To complement the cherry blossom and night cherry blossom flavors, the package was created with a landscape.
By adding hand-drawn watercolors to the simple yet intricately arranged artwork, the result is a design that mixes a modern and traditional feel.
Dimensions & Packaging: (W)85mm x (D)20mm x (H)150mm
Tags: Tea, Herb tea, cherry blossoms, japanese tea, Japanese food, Package design
Production Technology: To express the freshness and fragility of cherry blossoms, an original hand-drawn watercolor painting was used.
The product logo area is embossed to differentiate its outline from the background illustration.
The box is easy to hold in your hand and is made of recyclable, non-glossy high-quality paper.
Design Challenge: The difficult part of this design was to combine a traditional yet new design to convey the tea culture and history to a new generation. The illustration is based on an actual landscape, and the new design is simple, visually expressing the old and new, aroma and taste.
Research: This product originated in the historic city of Kawagoe, with the aim of passing on the culture of enjoying tea time to the younger generation, as the consumption of tea at home is declining across the country. As an entry model for tea culture for the generation that does not have the habit of enjoying tea at home, we created a familiar flavored tea with added sweetness and aroma, and incorporated it into a gorgeous design that is easy to pick up.
Inspiration: Kawagoe is a historical city in Japan, with cherry blossoms in full bloom and wonderful scenery using tea and herbs as ingredients.
The package was created with that scenery and the domestic tea leaves used as ingredients as inspiration for the seasonal scents of cherry blossom leaves, herbs, and fruits. The aim is to bring the taste, aroma, and scenery into one product.
Project Duration: This project started in october 2018 in Kawagoe and finished in February 2019.
Operation Flow: The package is made of eco-friendly high quality paper and can be easily disassembled and recycled. The gorgeous seasonal design is eye-catching and popular as a gift.
Team Members: Brand Manager:Masahito Nunome
Illustrator:Tomomi Osawa
Image Credits: All Image: Photographer Nozomi Suzuki / Illsutrator Tomomi Osawa / Graphic designer and Art director Toshiki Okada