Artificial Intelligence In Design Event Marketingový Materiál by Min Huei Lu

Artificial Intelligence In Design Event Marketingový Materiál by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 Stříbrná cena A' Design Award in Grafika Competition Category.

StříbroGrafika· 2021

Artificial Intelligence In Design Event Marketingový Materiál

by Min Huei Lu

Client: Academy of Art University

Stříbrná cena A' Design Award Winner in Grafika Category

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The Design

About Artificial Intelligence In Design Event Marketingový Materiál

Grafický návrh poskytuje vizuální znázornění toho, jak se umělá inteligence může v blízké budoucnosti stát spojencem pro designéry. Poskytuje pohled na to, jak může umělá inteligence pomoci při personalizaci zážitku pro spotřebitele a jak kreativita sedí v hledáčku umění, vědy, inženýrství a designu. Konference Artificial Intelligence In Graphic Design Conference je 3denní akce v San Franciscu v Kalifornii v listopadu. Každý den se koná designový workshop, přednášky různých řečníků.

The Recognition

About the Stříbrná cena A' Design Award

Artificial Intelligence In Design Event Marketingový Materiál je vítězem Stříbrné ceny A' Design Award, mimořádně prestižního uznání udělovaného designům nejvyšší kvality, nádherným a působivým. Stříbrní vítězové jsou nesmírně brilantní a mimořádně kreativní díla, která dokládají vynikající odbornost, talent a bystrost svých designérů. Očekává se, že Artificial Intelligence In Design Event Marketingový Materiál bude nádherným, reprezentativním dílem, pozoruhodně profesionálním a hluboce inovativním. Tento design, který získal Stříbrnou cenu A' Design Award, je vysoce pozoruhodný, obdivovaný vynález, který prospívá a posouvá hranice umění, vědy, designu a technologií. Artificial Intelligence In Design Event Marketingový Materiál je výtvor, kterému mnozí závidí, který vyvolává touhy, přináší pozitivní pocity a vzněcuje úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The thesis, Minarva, is a campaign that aims to create a meaningful human-machine relationship. Instead of eliminating the designer’s occupation, Artificial Intelligence will become a design partner and tool that designers can utilize to meet ever-evolving workplace demands. Minarva can help designers get a basic understanding of Artificial Intelligence and the impact it brings to the design field. This should encourage designers to take advantage of this technology.
Dimensions & Packaging: Event Poster: 13x19
Event ticket: 1.97″ x 5.63″
Event namecard: 3.5" x 2"
Tags: Artificial Intelligence, Design, Technology
Production Technology: Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Adobe XD.
Design Challenge: The lack of understanding of Artificial Intelligence technology is the main reason why humans fear being replaced by machines. The most challenging aspect of promoting Artificial Intelligence technology is organizing and delivering information to convince graphic designers that Artificial Intelligence cannot replace creative and critical thinking tasks but only do repetitive and monotonous jobs.
Research: The graphic design MFA thesis development research aims to engage technology in a meaningful way by improving the designer's skills. In 2018, a total of 36 designers and computer scientists joined the focus group in San Francisco which generated meaningful insights that lead to a thesis project. Various deliverables were developed including a promotional campaign, website, design app, publication, and design conference materials.
Inspiration: According to NPR’s: Will your job be done by a machine? the report, there’s an 8 percent chance that graphic design jobs will become automated within 20 years. How can we convince current designers that Artificial Intelligence is not a threat and should be embraced in order to help them solve problems by doing highly repetitive jobs?
Project Duration: The MFA thesis project started in September 2017 and finished in December 2019 in San Francisco.
Operation Flow: Artificial Intelligence In Graphic Design Conference is a 3-day event in San Francisco, CA in November. Each day there is a design workshop, talks from different speakers. The goal behind this event is to help designers understand what is Artificial Intelligence and how to work with Artificial Intelligence to achieve something bigger in the creative industry.
Image Credits: Image #1: Creator Min Huei Lu
Image #2: Creator Min Huei Lu
Image #3: Creator Min Huei Lu
Image #4: Creator Min Huei Lu
Image #5: Creator Min Huei Lu